ActiveCampaign cements management in Customer Experience Automation (CXA) with the world’s most complete platform for orchestrating personalised experiences throughout all channels

CHICAGO, July 23, 2020 /PRNewswire/ — ActiveCampaign, the chief in Customer Experience Automation (CXA), right this moment introduced it’s increasing its platform capabilities to additional allow entrepreneurs to interact with clients throughout all channels, and thru the complete buyer lifecycle.

The expanded capabilities embrace new marketing channels and integrations, and the flexibility to personalize net pages utilizing buyer knowledge collected from a number of touchpoints all through the shopper journey. With this new performance entrepreneurs can:

  • Create high-converting, interactive touchdown pages in minutes, with easy arrange and easy-to-use templates. In an ongoing dedication to worth, ActiveCampaign is now providing touchdown pages without spending a dime to all present clients as a part of the corporate’s Customer Success Commitment. Current ActiveCampaign clients can study extra concerning the new touchdown web page performance and take advantage of the offer here.
  • Personalize any web page utilizing knowledge saved in tags, equivalent to previous purchases, buying preferences, pursuits, demographics, and engagement knowledge (Coming quickly)
  • Automatically set off push notifications and SMS messages primarily based on any motion taken in the course of the buyer journey by way of Twilio
  • Automatically set off Slack notifications primarily based on buyer habits (like when a buyer subscribes to e-mail, creates a help ticket, or writes a assessment)

ActiveCampaign’s CXA platform removes the obstacles created by legacy e-mail, advertising automation, CRM, and repair and help options and helps companies ship a very linked buyer expertise with out forcing them into an all-in-one advertising resolution. Rather than paying for performance they do not want, companies can use ActiveCampaign to orchestrate personalised automations throughout their expertise stack, and obtain true omnichannel engagement throughout e-mail advertising, personalised web sites, focused Facebook advertisements, SMS, chat, and extra.

ActiveCampaign connects buyer engagement throughout all touchpoints, so each channel that’s added to the CXA platform improves the flexibility to personalize buyer experiences in each different channel. As extra touchpoints are built-in, engagement efforts might be additional personalised to enhance relationships and outcomes.

“Marketing today goes beyond basic email marketing or marketing automation alone—it’s about influencing a strong, long-lasting relationship with every customer,” mentioned Maria Pergolino, ActiveCampaign’s Chief Marketing Officer. “Marketers need to impact better customer experiences, drive up- and cross-sell revenue, increase engagement, and create advocates. We will continue to expand our CXA platform to help them deliver these results, whether they’re small business owners or large marketing teams, ensuring the customer stays the focus of their campaigns.”

“We engage with customers through a variety of channels, including our eCommerce site, blog, and e-learning workshops,” mentioned Susan Studer King, Digital Content Director at Floret Flowers. “Prior to ActiveCampaign, it was impossible for our one-person marketing team to connect the dots to deliver a personal experience to every single customer. Because ActiveCampaign connects across Shopify, WordPress, and Kajabi, we can pull information from all of these platforms to better segment our communications in ActiveCampaign, so every customer gets exactly the right message at the right time—whether they are a first-time seed buyer, or a seasoned workshop attendee.”

With complete CXA performance, ActiveCampaign acquired the 2020 G2 Best Software Companies Award for its Marketing and Sales merchandise. Marketers and companies can begin a free trial at https://www.activecampaign.com/trial, no bank card required.

About ActiveCampaign
ActiveCampaign’s category-defining Customer Experience Automation Platform helps over 100,000 companies in 170 international locations meaningfully interact with their clients. The platform offers companies of all sizes entry to a whole lot of pre-built automations that mix e-mail advertising, advertising automation, CRM, and machine studying for highly effective segmentation and personalization throughout social, e-mail, messaging, chat, and textual content. Over 70% of ActiveCampaign’s clients use its 300+ integrations together with Shopify, Square, Facebook, Eventbrite, WordPress and Salesforce. ActiveCampaign scores larger in buyer satisfaction than another resolution in Marketing Automation on G2.com and is the 2020 Top Rated Email Marketing Software on TrustRadius. Pricing begins at simply $9/month. Start a free trial at ActiveCampaign.com.

Contact: Samantha Miller, 630-200-6958, [email protected] 

SOURCE ActiveCampaign

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http://www.activecampaign.com

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