Fuel and c-store retailer intends to faucet into experience in machine studying and analytics to enhance its logistics and improve customer-centric alternatives.
Parkland Corporation will probably be collaborating with Amazon Web Services (AWS) to strengthen its buyer worth proposition and loyalty initiatives, in addition to to speed up its digital transformation.
With AWS as its strategic digital supplier, Parkland intends to faucet into main experience in machine studying and analytics to enhance its logistics and improve customer-centric alternatives that assist natural development.
“Digital services are changing constantly and teaming up with AWS helps us channel those developments to elevate our customer focus and enhance our core competencies of retailing, customer loyalty, pricing, supply and distribution,” mentioned Ian White, Senior Vice President Strategic Marketing and Innovation at Parkland.
Parkland is an unbiased provider and marketer of gas and petroleum merchandise and a number one comfort retailer operator. Parkland companies clients throughout Canada, the United States, the Caribbean area and the Americas.