Guavus unwraps AI-based analytics and automation merchandise for CSPs – CRN – India


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Guavus, a pioneer in AI-based analytics for communications service suppliers (CSPs) has introduced the launch of Guavus-IQ — a complete product portfolio that gives a singular multi-perspective analytics expertise for CSPs.

Guavus-IQ delivers extremely instrumented analytics insights to CSPs on how every subscriber is experiencing their community and providers (bringing the skin perspective in) and the way their community is impacting their subscribers (understanding how their inside operations are impacting their prospects). This single, real-time “outside-in/inside-out” perspective helps operators determine subscriber behavioral patterns and higher perceive their operational environments. This permits them to extend income alternatives by way of knowledge monetization and improved buyer expertise (CX), in addition to cut back prices by way of automated, closed-loop actions.

In addition, Guavus-IQ has been designed to be ‘operator-friendly’ for CSPs — it doesn’t require the operator to be an information science specialist or professional. It combines community and knowledge science and leverages explainable AI to ship easy-to-understand analytics insights to CSP customers throughout the enterprise at a considerably diminished value.

The new Guavus-IQ merchandise construct on Guavus’ ten plus years of expertise offering revolutionary analytics options targeted solely on the wants of CSPs. The merchandise are at the moment deployed in eight of the highest CSPs in Europe, Latin America, Asia-Pac and North America.

“In the world of 5G, IoT and now a worldwide pandemic, we’re seeing a good larger want for operators to benefit from AI and analytics to cope with elevated community complexity, operational prices and subscriber calls for for improved expertise. To tackle these challenges, operators want to raised perceive community and subscriber habits and give you the chance to take action in actual time.

These challenges may be tackled by using huge knowledge assortment, in-memory stream processing and AI-based analytics capabilities to ingest, correlate and analyze knowledge (on premise and within the cloud) in actual time from operators’ multivendor infrastructure. Insights generated can then be used to raised serve operators’ wants throughout community, service, and advertising and marketing operations, stated Adaora Okeleke, Principal Analyst, Service Provider Operations and IT, Omdia.

“We’ve seen a lot of excitement from the top CSPs worldwide in Guavus-IQ. Our customers plan to leverage the products for root cause analysis, subscriber behavior analysis, new personalized products, and IoT services, among other use cases. They like the fact that Guavus-IQ is easy to operate and it’s highly instrumented specifically for operators and their multivendor infrastructures versus traditional general-purpose enterprise platforms or homogeneous network-equipment-oriented solutions,” Alexander Shevchenko, CEO of Guavus, a Thales firm.

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