SpiceJet just lately acqui-hired the workforce and expertise of Travenues, a subsidiary of Ixigo which is India’s main AI-based journey app. With this deal, the quantity of which was not disclosed, SpiceJet goals to soak up the expertise workforce and airline commerce platform.
Last yr, Travenues had signed its first expertise partnership with SpiceJet for the digital transformation of its consumer-facing experiences, which have now been expanded to different purposes. The SpiceJet workforce firmly believes that the acqui-hire will assist SpiceJet strengthen its e-commerce platforms and infuse tech in different purposes akin to cell apps, UX, engagement, cross-selling, funds, ancillaries, personalisation and extra.
“This acqui-hire will help SpiceJet strengthen its e-commerce platforms as we continue to innovate across multiple technology areas and achieve our vision of being the worldwide leader in aviation technology,” mentioned Ashish Vikram, Chief Technology and Innovation Officer, SpiceJet.
How Will Travenues Facilitate Deep Tech To SpiceJet
Bengaluru-based Travenues is an airline expertise firm that has constructed a number of revolutionary merchandise for airline eCommerce. Founded in 2019, the workforce has intensive expertise throughout GDS, OTA and meta-search enterprise to enhance passenger buyer expertise. It affords a complete travel-tech optimised airline commerce and ancillary gross sales platform to airways that enables for intensive customisation and state-of-the-art personalisation.
Powering the journey trade by means of deep applied sciences akin to synthetic intelligence and machine studying, it applies leading edge expertise to offer seamless options to a variety of travel-tech issues. Some of the options that it affords are:
- AI/ML-based journey help, which is a journey help bot that may assist with shopper assist and deeply built-in reserving choices
- Highly configurable micro engagement platform able to reaching the precise traveller with the precise deal on the proper time
The workforce believes that airways nonetheless face the identical issues that they confronted a decade in the past. Infusing expertise can allow them at varied ranges, giving travellers the very best expertise.
With this deal, Spicejet goals to make use of the technology-driven workforce to assist them develop in varied domains akin to eCommerce, providing customisation and extra. It will use the workforce and full-stack commerce suite that Travenues has constructed and take improvements to the subsequent stage. It will assist them deal with B2C enterprise whereas scaling up B2B choices although Travenues. It additionally goals to deliver deep-tech integrations to assist airways with person expertise on engagement, segmentation, concentrating on, cross-selling, funds, and customer support.
“We are happy that we were able to incubate a startup and build a next-generation platform with a motivated tightly-knit team that can truly disrupt airline direct sales and airline commerce. The possibilities this unfolds for SpiceJet are endless!, said Rajnish Kumar, Co-founder & CTO, ixigo”
ixigo Shares Its Ambition To Use Deep Tech With Travenues
ixigo has been deeply invested in utilizing AI and predictive analytics to supply a conducive platform to travellers. In an interaction with Analytics India Magazine, Rajnish had mentioned that through the use of machine studying they have been capable of predict quite a lot of travel-related features for the person, making the reserving expertise hassle-free. They additionally use it to foretell seat affirmation, seat availability, flight fares, prepare delays and far more utilizing thousands and thousands of knowledge factors that they seize from apps. Using deep tech, it advanced from being a metasearch engine to journey market. With Travenues, Ixigo shares the same ideology and goals to rework the way in which journey and airways work.