I’m pleased to announce that Rosanne Saccone has joined Planet as our Chief Marketing Officer (CMO). Rosanne is a seasoned strategic advertising and marketing government and chief with over 25 years of results-driven advertising and marketing and administration expertise within the excessive tech trade.
Rosanne is becoming a member of Planet at a crucial time as the corporate continues to develop its enterprise and execute on its product and trade imaginative and prescient. Leading an already sturdy advertising and marketing staff, Rosanne will assist Planet proceed to scale, speed up income progress, and amplify our presence as a market chief within the know-how and aerospace sectors. She is metrics-driven and acknowledged for constructing and main organizations with artistic, best-of-breed campaigns and execution.
“I am beyond excited to join Planet, not only because of its incredible business opportunities, but also for its mission to use satellite data to better human life on Earth,” Rosanne says. “Planet can help improve how the world makes decisions based on a range of data that wasn’t previously accessible, and is increasing global transparency.”
Prior to becoming a member of Planet, Rosanne was CMO at Bluejeans Network, the world’s main supplier of interoperable video communication. While there, she led the hassle to construct an built-in end-to-end advertising and marketing and gross sales improvement strategy to drive progress within the enterprise video conferencing phase. Her staff sourced over 60 % of energetic web new gross sales pipeline and re-invigorated the BlueJeans model.
Before working at Bluejeans, she spent 5 years as CMO at Pentaho Corp (now Hitachi Vantara), a market chief in enterprise-class massive information integration and enterprise analytics. She helped the corporate rework from an SMB open-source BI firm to an enterprise massive information analytics firm. During her time there, Pentaho grew 600 %, serving to the corporate keep management within the extremely aggressive market of enterprise analytics.
“I am thrilled to bring my expertise in marketing to lead such a vibrant and energetic team,” Rosanne says. “Our focus is to accelerate our ability to scale, and to communicate and amplify Planet’s mission to reach a diverse, global audience.”
Rosanne additionally held advertising and marketing management roles at Hewlett-Packard and BEA Systems. Rosanne acquired her bachelor’s diploma in economics from Stanford University and her MBA from the University of Virginia’s The Darden School.
It’s clear that Rosanne will convey a strong mixture of experience, ardour and management to the advertising and marketing staff, and we’re excited to capitalize on her creativity and strategic mindset to construct our enterprise.
Following our announcement final week that Wendy Tan White has joined our board, the addition of Rosanne continues Planet’s dedication to sturdy and numerous management.
Welcome to the staff, Rosanne!