Blockchain-Based Loyalty Programmes for the Telecommunications Sector

The pilot seemed to discover promising blockchain-based enterprise mannequin improvements for the telecommunications sector

Singapore — July 29, 2020 — Aqilliz, a expertise firm that specialises in blockchain-powered options for digital advertising and marketing, accomplished a loyalty programme pilot in partnership with multinational web service and telecommunications supplier, MyRepublic. Entitled MyRewards, the blockchain-based loyalty programme software was developed as a part of the IMDA Blockchain Challenge which appears to be like to discover the purposes of blockchain to drive larger operational effectivity and enterprise mannequin innovation within the telecommunications sector. 

As a part of this pilot, post-paid MyRepublic subscribers acquired an invite to obtain the MyRewards cellular software, accessible on each the Google Play and iOS app retailer. From February to April 2020, MyRepublic clients may earn factors based mostly on their month-to-month invoice which may very well be redeemed at any of the corporate’s 19 shops islandwide via an in-app QR code system. In addition, MyRepublic customers additionally had the choice of incomes factors by connecting to over 20,000 Wireless@SG hotspots islandwide at places together with procuring centres, libraries, group centres, and different public venues. MyRewards factors may then be spent on in-app purchases for retail vouchers and different branded affords, rewarding shoppers for his or her participation. 

Lawrence Chan, Managing Director of MyRepublic Singapore, mentioned: “Blockchain has enormous potential for unprecedented insights into consumer preferences, allowing us to not only see their go-to touchpoints, but also learn and adapt some of our strategies in user targeting. Our partnership with Aqilliz has been an incredibly valuable experience.”

Aqilliz leveraged Zilliqa, the high-performance, high-security blockchain platform for the MyRewards cellular app to be able to discover the feasibility of a public blockchain community for a wide-scale software. When in comparison with conventional loyalty programmes, transaction prices will be considerably lowered with blockchain expertise—a invaluable profit enabled by Zilliqa’s distinctive method to transaction processing. These cost-savings and emphasis on provide chain transparency all merely serve to intensify the shopper expertise on the MyRewards app, as transactions happen in near-real time and programme homeowners profit from a holistic, ongoing view of buyer habits. 

Gowthaman Ragothaman, CEO of Aqilliz, mentioned: “While blockchain’s benefits may not be immediately apparent to everyday users, the less intrusive it is to the user experience, the better it is. For programme owners and merchants, MyRewards imparted clear benefits compared to existing loyalty programme infrastructures. With increased transparency, significant cost-savings, and the potential to deliver more value to their customers, we hope that brands can recognise that there is a viable future for blockchain as a technology that can shape the loyalty ecosystem for the better.”

Aqilliz appears to be like to construct a wider community of blockchain-based loyalty programmes that may operate as one interoperable system, to be able to enhance the effectivity and utility of this widely-used buyer engagement technique.


Aqilliz CEO Gowthaman Ragothaman is out there for an interview.

About Aqilliz

Aqilliz is a expertise firm that specialises in constructing blockchain-based options for advertising and marketing. Founded by a workforce of promoting business veterans, entrepreneurs, and skilled engineers, Aqilliz is pushed by the imaginative and prescient of enabling a decentralised platform financial system that mutually advantages manufacturers, platforms, and shoppers, underscored by privateness, provenance, and personalisation. Powered by Zilliqa’s high-performance, high-security blockchain platform, Aqilliz supplies expertise options that rework processes, safe the privateness of information, take away fraud, and engineer valued outcomes. For extra info, go to

About MyRepublic

One of the quickest rising telecom operators within the Asia-Pacific, MyRepublic has operations throughout Singapore, New Zealand, and Australia, and is ready to develop additional into the area.

Our imaginative and prescient is to be the world’s largest enabler of deep, significant and trusted relationships between clients and merchandise via a extremely scalable connectivity franchise mannequin.

With our uniquely scalable and centralised framework enabling the seamless supply of layered companies, MyRepublic has turn out to be a frontrunner within the digital transformation for the telecom sector, one that’s set to play out over the following decade in probably the most thrilling areas of the world.

Media Contact:

Melissa Esguerra
P: +65 8733 0178


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