Cisco Acquires Modcam To Boost Meraki‘s Machine-Learning Game

Cisco Systems is about to inject extra intelligence into its Meraki good digital camera portfolio.

The tech big on Friday introduced that it has acquired Swedish video analytics supplier Modcam for an undisclosed sum. The deal, which already closed, will make Cisco‘s MV smart security camera line “even smarter,” said Chris Stori, senior vice president and general manager of Cisco’s Meraki enterprise, in a weblog put up.

“Less than 1 percent of the video our MV smart cameras capture is actually watched. One of the questions we ask ourselves is, how do we extract value from the 99% that no one ever sees? In acquiring Modcam, Cisco is investing in a team of highly talented engineers who bring a wealth of expertise in machine learning, computer vision and cloud-managed cameras,” Stori mentioned on the deal.

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Specifically, privately held Modcam‘s technology can be used for precision locationing and journey pathing that can give users insights to better plan out their physical spaces. Cisco Meraki MV smart camera’s capabilities, alternatively, embody movement detection and machine learning-based object detection, all of which run on the edge, in-camera, Cisco mentioned. However, these analytics are constrained to the only view of the digital camera.

Together, Modcam‘s know-how contained in the Meraki good digital camera line will deliver collectively extra info and machine-learning throughout a number of cameras, the businesses mentioned. The analytics will empower new use circumstances that will probably be particularly helpful as businesses bounce back from COVID-19, together with giving retailers perception into merchandise of curiosity or try wait instances, or permitting services managers to measure and monitor occupancy and room utilization, Cisco mentioned.

“With Modcam’s technology, this micro-level information can be stitched together, enabling multiple cameras to provide a macro-level view of the real world,” Stori mentioned.

Todd Nightingale, Cisco‘s former Meraki General Manager and current senior vice president and general manager of Cisco’s enterprise networking and cloud division, instructed CRN in 2019 that the MV camera line was probably the most profitable Meraki launch up to now.

Cisco channel companions have entry to promote the MV good digital camera portfolio immediately.

Modcam‘s staff have joined the Cisco Meraki crew, Cisco mentioned.

Modcam, based in 2013, has raised $7.6 million in funding, based on Crunchbase. Cisco bought networking startup Meraki in 2012 for $1.2 billion to go after the midmarket, the agency instructed CRN on the time.

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