Bengaluru, Karnataka, India:
Incorporated in 2018, FRINZA is an aggressively rising on-line gifting startup that’s all set to take the gifting house by storm because it plans to roll out world’s first and one among its sort Artificial Intelligence(AI) and Machine Learning(ML) powered annual-recurring-subscription-model-based one-stop-gifting-solution.
FRINZA is a quickly rising on-line gifting group, that gives premium and a variety of high quality presents. The presents vary from an beautiful assortment of souvenirs, cherry-picked flowers, luscious truffles, delicious candies, a wide selection of personalised merchandise and plenty of significant gifting classes deliberate with a befitting sense of magnificence for each event.
How does the AI/ML powered annual-recurring-subscription system work?
The consumer making a purchase order by FRINZA’s web site or app merely must subscribe to an annual-recurring-subscription package deal relying on their finances and enter the knowledge pertaining to the individual they’re shopping for a present for, when it comes to age, gender, pursuits, occupation, character, event, want of recipient and their relationship with them. These particulars to be entered simply as soon as. That’s all.
FRINZA’s AI/ML powered expertise will choose the proper personality-occasion-relation particular reward on behalf of the subscriber, thereby saving them from the ache of spending hours on deciding on the proper reward after which the system may also robotically ship it to the recipient on the day of the event. The better part is FRINZA does all this inside the finances of the subscriber.
The Leadership Team
FRINZA is the brainchild of Praveen Singh, Founder and CEO who holds an MBA from SIBM, Bengaluru and can also be one of many youngest Penguin India authors of the ebook titled “Locha 20+”.
The thought of FRINZA struck Praveen throughout his MBA days when he as soon as forgot to want his girlfriend due to his busy schedule and a forgetting behavior. To make up for his mistake he considered sending her a present however solely ended up spending hours in trying to find the proper reward. What added extra to his frustration was that the reward was delivered 2 days late.
That is when Praveen realized that there could be many individuals dealing with this concern, and he thought what if he might construct a system which might remove the ache of spending hours deciding on the proper reward after which delivering it on time.
Truptimayee Lenka is Co-founder and COO of FRINZA. Trupti has completed her B.Tech. in E&TC. She has greater than 5 Years of expertise so as processing, Vendor administration, Operations and Logistics within the Gifting Industry.
FRINZA is from these uncommon companies which have prospered throughout this pandemic. FRINZA works on the idea of cloud kitchens and therefore they didn’t see a lot disturbance of their enterprise.
“There is one curve we have to flatten and then there is another that we have to stay ahead of,” remarks Praveen.
FRINZA made certain that in these testing instances, all their workers was monetarily compensated and so they additionally received their medical insurance coverage completed. This gave their workers the arrogance they wanted, and so they have been capable of function cloud kitchens. As a consequence, throughout this lockdown interval (Mar-Apr’20) when most companies have been discovering it onerous to make their ends meet, FRINZA noticed the month-on-month (MoM) development of 103.5%.
FRINZA additionally has recorded a year-on-year development (YoY) of +137.6% for the yr 2019-20.
“Considering the current pandemic situation, we have decided to diversify our Category & product portfolio, we will now have 60% gifts that will be delivered physically and 40% digitally,” remarks Trupti.
“We have additionally expanded our product class to incorporate E-greeting playing cards, kindle books, personalized needs web site, personalized- poems, birthday needs and on-line efficiency by favorite celebrities /influencers/artists,” provides Trupti.
The Unparallel benefit
FRINZA has additionally filed a patent for this AI/ML powered system by the title “SYSTEM AND METHOD FOR SCHEDULING GIFTS” with the Indian patent workplace. They have additionally filed a patent for this invention with the World Intellectual Property Organization (WIPO) which is an administrative physique for the Patent Cooperation Treaty (PCT). PCT is a world treaty with greater than 150 Contracting Countries.
“The biggest advantage of PCT is that it gives us 30 months protection from our local filing date to file patents in the other countries of our choice. This puts us in the driving seat in our plan to make FRINZA – the next Indian Global Consumer Brand,” says Praveen.
“All this has created a mighty entry barrier for the competitors, which gives FRINZA the unparallel advantage of creating a monopoly in the industry,” claims Trupti.
The Grand Plan
Frinza began in 2018, with their web site going totally purposeful solely in January 2019. In lower than 19 months Frinza expanded its supply community to greater than 650+ cities of India and most cities of the USA, UK, UAE, Canada and Australia. FRINZA goals so as to add 25+ main reward classes, 1500+ sub classes, greater than 10000+ little one classes and almost 5L+ merchandise by the top of yr 2021.
Praveen has a mission to make gifting subscriptions as simple, widespread and acquainted as milk and newspaper subscriptions.
“As a part of our grand vision ‘of making Frinza a synonym of gifting’, we have also decided to make our annual recurring subscription completely free for the first year and we aim to get more than 1 lakh subscribers within the first week of launch,” remarks Praveen.
“FRINZA is here, not only to deliver gifts, but to dominate, disrupt and redefine the global gifting industry. We are going to change the way the word ‘gift’ is currently perceived,” says Praveen.