We ought to embrace information and use it effectively – not guard in opposition to it

The coronavirus pandemic holds no scarcity of challenges for British enterprise, but it surely has highlighted the significance of knowledge. Combined with logic and skilled data, it provides us the perception to behave with accuracy and pace.  

Data has recognized the place to ship medical provides or channel monetary help to companies. It has allowed meals banks to attach with households in want of provides. And now it’s serving to councils forecast the place to deploy sources for brand spanking new outbreaks.    

Read extra: Covid-19 threatens to set UK data protection back a generation

Using related data to assist us navigate the disaster has reminded us of the nice worth of knowledge and expertise in tackling even the largest challenges. The advantages are far-reaching, supplied it’s used successfully and other people’s privateness is revered.   

The authorities’s new National Data Strategy provides renewed concentrate on the abilities and experience required on this area, and can construct on the work which is already positioning the UK’s information business as a world chief. Digital secretary Oliver Dowden is obvious that information and the way in which it’s used are alternatives to be embraced, moderately than a risk to be guarded in opposition to.  

We can develop our business to at least one which is world main in ability and innovation. The UK is already a number one digital nation. Data-enabled UK service exports have been estimated to be £243bn in 2019, or 75 per cent of complete service exports.  

And information is a development space – each economically and when it comes to interesting to expertise eager to work within the business. In our personal enterprise, we now have seen a 133 per cent development in candidates for information science and analytics roles this yr alone.  

Consumers, in the meantime, are additionally embracing the usage of new, useful information. Over 1m clients use Open Banking which permits better management between completely different financial institution accounts. Four of the biggest banks have Open Banking apps, as do a number of challenger banks. Cross account searches and entry elevated from 80.7m final July to 475m in July this yr, exhibiting recognition with customers. 

As the world turns into ever extra linked, the sheer quantity, vary and number of accessible information will proceed to develop at a considerable fee. The means to analyse and use it in the appropriate manner will present us its true worth.

Read extra: Let’s hope tough new rules on children’s online data collection deliver, and give parents peace of mind

Britain must be on the forefront of the digital revolution, and it’s encouraging to see the federal government state its ambition to turn out to be a world chief. 

By championing and supporting the UK’s dynamic information business, we will enhance the financial system, concentrate on continued innovation and create extra jobs.

Jonathan Westley is chief information officer at Experian.

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