Aims to Rethink Data Catalogs

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What is an information catalog? If you answered that it’s merely an index that tells you the place to seek out knowledge, then Brett Hurt would love a phrase with you. As the co-founder and CEO of, Hurt is trying to redefine what’s an information catalog. And with a contemporary $26 million raised in a spherical of funding introduced in the present day, he’s on his approach to doing simply that.

“We really want to redefine what a data catalog actually means,” Hurt tells Datanami in a Zoom name final week from his Austin, Texas residence. “It’s one thing to just have a library of your data assets and your analytics. It’s a whole other thing to actually use the data.” does present an index to prospects’ knowledge, as all knowledge catalogs do. But by constructing the catalog atop a data graph and increasing it with the flexibility to execute federated queries by hooks with in style BI instruments, the providing goes past what most individuals assume an information catalog is.

According to Hurt, who’s a prolific tech investor and in addition a co-founder of an organization referred to as Coremetrics that was acquired by IBM in 2010, these further capabilities within the cloud-based knowledge catalog permits prospects to make larger use of their knowledge.

“It [the data] is your most important asset. It’s your brain,” Hurt says. “We light up that brain by providing all these linkages powered by our knowledge graph…to disparate data silos, whether they’re in Excel spreadsheet or various data warehouses or databases, or whether in SaaS solutions where data has been sporadically spread throughout.”

The COVID-19 pandemic has helped corporations notice how siloed their knowledge truly is, Hurt says. But it’s additionally demonstrated that individuals are siloed too, and that’s why Hurt is so bullish about bringing these disparate customers collectively beneath’s consumer interface, which he proudly declares is “consumer-grade.”

“We’re the only [data catalog vendor] that has a consumer-grade UI,” he says. “That really matters when you’re trying to drive adoption across an entire company and many different personas and really drive a data-driven culture transformation.”’s knowledge catalog makes use of the idea of a “data project” the place customers can be part of collectively totally different knowledge belongings and outline the evaluation. Users can then share that undertaking with others by a URL, which permits them to see what knowledge belongings had been used and the way the evaluation was put collectively. They can also repeat the evaluation on new knowledge units sooner or later, Hurt says.

“And it’s automatically connected to the tools that they use, whether that’s Tableau or PowerBI or Google Data Studio. It pulls it all together into one succinct interface,” he says. “The reality is a lot of the usage of data tends to be very stunted in a bunch of disconnected tools and we bring all that together and integrate with all of those and really make it much easier to use.”

We’re effectively into the period of self-service knowledge evaluation instruments, and people instruments have gotten excellent. Hurt is just not trying to compete with the likes of Tableau or Qlik or any of the opposite builders of BI and visualization instruments. And whereas knowledge and enterprise analysts will probably be customers of the device, can be concentrating on knowledge scientists, based on Bryon Jacobs, the corporate’s CTO.

“At the end of the day, you can treat your catalog like a big relational database that actually has all the  tables that are in all the databases you’ve catalog through a common SQL dialect,  and you can really just targret your queries there and so the SQL drives and powers that,” Jacobs explains. is banking on its GUI to draw prospects to the platform

“Similarity, data scientists generally are not using a SQL-based tool like Tableau.  They’re maybe using us from Python in Juptyer notebooks or R in RStudio,” he continues. “So for both those languages, we have an SDK that wraps our API that allows us to treat any data set on as a dataframe in your Python notebook, so you can now use your standard Python tools over that code.”

Customers don’t have to make use of these superior options, after all. In truth, most prospects don’t even notice that the information in is saved within the RDF format and queryable utilizing SPARQL (a SQL-to-SPARQL transpiler that enables SQL queries to execute on the RDF backend was the primary of the corporate’s 16 patents accredited by the US Patent Office, Hurt says). But that stage of integration exists within the product, when prospects are able to undertake it, Jacobs says.

“Part of the long-term arc for most customers is moving through that realm where first I’m just cataloging my metadata and making sense of it,” the CTO says. “Next, I’m using that as a roadmap to dig into the data itself and make sense of that, to use that to drive BI and other analytical functions. The world where we really want to have is a highly articulated knowledge graph that’s in your particular business domain. We do have a number of customers who are at that peak of enlightenment, where they’re actually realizing that goal.”

According to Hurt, the corporate has been exceeding expectations within the buyer acquisition division, which he partly attributes to the acceleration in knowledge modernization (and migration to the cloud) because of the COVID-19 pandemic. Hurt isn’t disclosing the corporate’s buyer rely, however he assures us that he has many Fortune 500 corporations working with the product.

Brett Hurt has been operating from his residence workplace for the previous six months throughout COVID-19 (picture courtesy

The firm has additionally been fairly lively on the group entrance. In truth, two-thirds of the Fortune 500 are collaborating in’s group knowledge efforts, which embody a data graph devoted to sharing COVID-19 knowledge. The firm’s software program was additionally utilized by the Associated Press knowledge group that won a 2019 AP Chairman’s Prize for its use of information in reporting on world occasions.

Hurt says he plans to broaden the corporate’s advertising and marketing efforts with the fourth spherical of funding, which netted $26 million and was led by Tech Pioneers Fund. The firm additionally introduced that Scott Booth, chairman of Tech Pioneers Fund, and Sally Jenkins, the present CMO of Elastic and former CMO of Informatica, has joined’s board of administrators. The firm has raised a complete of $71.three million thus far.

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