CHICAGO–(BUSINESS WIRE)–PEAK6, an investing and know-how firm, introduced as we speak that industry-renowned artistic lead Michael Davis has been named Chief Creative Officer. Davis is a three-time Emmy Award winner with expertise constructing a few of the world’s largest manufacturers within the know-how, media, leisure and authorities sectors.
As Chief Creative Officer, Davis will present model management to PEAK6 with an emphasis on figuring out and advertising innovation alternatives that ship on strategic targets throughout PEAK6’s portfolio of companies. He will report back to Chief Operating Officer Judi Hart and accomplice with senior executives throughout PEAK6’s manufacturers to coordinate the event, administration, focusing on and presentation of omni-channel techniques.
“PEAK6 is fearlessly committed to driving operational and technical innovation across a number of investment areas, spanning early to mid-stage growth capital, operational control, trading and sports management. Michael’s significant experience across industries and achievements in purpose-driven brand building to realize dramatic transformation is a perfect fit with our ambitious plans for growth,” mentioned Hart.
Prior to PEAK6, Davis served as an advisory board member and artistic lead for The North Alliance Group’s digital advertising corporations Nansen and Making Waves in North America. Before that, he was the pinnacle of artistic for Epsilon Conversant Media, the place he was accountable for advertising and artistic technique throughout greater than 300 manufacturers. Davis additionally has served as head of brand name for Redbox Entertainment, the place he led new model technique and execution for eCommerce and retail.
“My passion to invent new ways to reach audiences is what inspired me to join PEAK6. The company brings deep-rooted purpose to empower people to be fearless, and that gives me a path to change the way corporate marketing organizations make an impact,” mentioned Davis. “My team and I will disrupt best-practices when necessary to find a better way, while focusing on our portfolio of brands and world-class talent.”
Notably, Davis was instrumental in constructing the general public presence for a 501(c)(3) non-profit promoting know-how firm utilizing synthetic intelligence and machine studying to energy nationwide Amber Alerts and worldwide emergency warnings. The platform obtained recognition at Cannes Lions and Webbys for media, knowledge and tech innovation.
Davis has held management roles at outstanding and award-winning companies FCB Global and imc2, with well-recognized shoppers together with Coca-Cola, Coors, GSK, Nike, Pizza Hut, Pfizer, Procter & Gamble, Samsung and Wells Fargo, and partnerships with Twitter and Apple. Early in his profession, he based an HBO digital startup and held distinguished storytelling roles with NBC and PBS networks.
He obtained a Bachelor of Science from Bradley University and earned an govt Master of Business Administration from The Berlin School of Creative Leadership, Steinbeis University in Germany.
PEAK6 makes use of know-how to discover a higher approach of doing issues. The firm’s first tech-based resolution was developed in 1997 to optimize choices buying and selling and, over the previous 20 years, the identical system has been used throughout a variety of industries, asset courses and enterprise levels to persistently ship superior outcomes. Today, PEAK6 seeks transformational alternatives to offer capital and strategic assist to entrepreneurs and forward-thinking companies, serving to to unlock potential and activate what’s into what should be.