Saudi e-learning platform affords a lesson to 10mln customers worldwide

RIYADH: The Saudi Ministry of Education’s choice to introduce distant research within the Kingdom supplied a serious enhance for the Classera instructional platform, which now has greater than 10 million customers worldwide.

But whereas some might know Classera as a Silicon Valley firm, many can be stunned to study that the e-learning platform was developed by a Saudi entrepreneur, Mohammed Al-Madani, now the agency’s CEO.

Al-Madani instructed Arab News that the platform’s customers, together with each lecturers and college students, have entry to highly effective and clever applied sciences that assist the academic course of.

“Classera today is working with more than 30 countries and more than 10 million users. Entire education ministries are using the platform, and we are the biggest market share of private schools in the region,” he stated.

The variety of customers is rising day-after-day. “We don’t serve only schools, we do virtual training with many clients working in corporates or governments. We give them our platform for virtual training to avoid the problems of face-to-face training due to the pandemic.”

Al-Madani and his associate, Muhammed Al-Ashmawi, constructed the platform with the intention of redefining e-learning, growing built-in digital faculties linking particular person training with synthetic intelligence and social studying.

“We have different teams from the US where we started and also offices in more than five countries around the world,” he stated. “We also have companies that represent us in 30 other countries.”

Al-Madani stated that Classera’s engineers labored on the technical aspect, whereas e-learning specialists helped training ministries and personal faculties around the globe discover ways to make the most of the expertise.

“Female employees play a big role in our organization. They account for close to 40 percent, and we’re proud of them — they are a key part of our success,” Al-Madani stated. Staff come from greater than 15 international locations, with a mixture of nationalities, backgrounds and age teams.

Classera was working remotely earlier than the novel coronavirus pandemic.

“We utilized all the software that made us all connected at the same time. We have multiple tools, multiple solutions that actually enabled us to reach a high level of communication. It felt like we’re one team in one place.”

When the outbreak began, the Saudi authorities didn’t pressure non-public faculties to decide on a sure platform, he stated. Schools have the proper to decide on which platform fits them. “We believe that’s the right thing to do because each organization has different requirements and needs. And sometimes it’s very hard and not fair to force schools to use a platform that does not meet their needs,” he added. Many faculties have custom-made options, he stated.

“So, in a country such as Saudi Arabia, we have 80 percent of the A-class private schools. Many of those schools have been working with us for more than seven years. During that time, we customized the system to suit their specific needs.”

Classera has been working within the Middle East and North Africa marketplace for a while. “Luckily, even before the pandemic, we had the biggest market share in the region.” The model has grown quickly amid the pandemic, due to the belief it had constructed up.

Al-Madani stated that Classera is “prepared for big numbers” and has been coping with massive ministries.

“Our team is working around the clock to overcome these challenges. We want students’ education to be a fulfilling experience.”

Classera launched a free company social accountability initiative, “Learning Never Stops,” shortly after the outbreak of the pandemic. The scheme is open to training authorities and personal faculties around the globe.

The training platform has a complete of 60 million web page views every day since faculty resumed and is among the many prime 10,000 visited web sites worldwide.


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