Google Cloud, Reckitt Benckiser companion to spice up client engagement, Telecom News, ET Telecom

Google Cloud has introduced a collaboration with British consumer goods firm Reckitt Benckiser (RB) to drive stronger buyer engagement and India is without doubt one of the key markets for testing use circumstances for the corporate.

RB is at the moment testing use circumstances on knowledge within the UK, the US, Brazil and India.

Once digitised in Google Cloud, RB will use the tech big’s machine learning (ML) capabilities to guage ROI and plan future campaigns extra successfully.

“Only by utilising data will we be able to better serve consumers and shoppers and create meaningful experiences for them,” mentioned Fabrice Beaulieu, EVP Group Marketing Excellence and EVP Category Development Organisation Hygiene at RB.

RB may even run its personal ML and auto-ML fashions, producing insights to optimise media spend, and creating extra pure digital journeys as customers go from consciousness, to buy, to advocacy, whereas all the time respecting knowledge privateness.

RB’s new digital hubs throughout the globe will drive consistency and additional efficiencies with its advertising and marketing groups, whereas additionally enabling fast scale up of those capabilities prioritized for the highest 50 brand-market mixtures the hygiene enterprise holds.

“Consumer goods companies can take advantage of their proximity to the customer to build entirely new insights and capabilities based on data,” mentioned Chris Ciauri, President EMEA, Google Cloud.


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