Awasthi is extensively recognized for driving incremental development, model consciousness and attain, improve in share-of-voice by way of outlined digital, social and omni-channel strategy.
Gauri Awasthi launches her personal enterprise, Digital Edify, DTBU i.e. the Digital Transformation Business Unit alongside along with her Co-founder Aakash Shrivastava, devising the ‘X’ issue digital options for new-age prospects, since 2002.
Gauri is worked up with the brand new launch and shares her views on the identical, “We are NOT an Agency. We are the Innovators with Design Thinking and Digital Transformation Expertise. We are the DTBU, brand’s Digital Transformation Business Unit. We will help build Brand Awareness, Brand Salience, Desire, Generate Demand, Convert into Sales for Brands. We are advisors, brand advocates, growth hackers scaling-up your business ROI”.
Aakash expresses his views additional, “The team brings-in eminence knowledge. An exclusive globally recognized and an award-winning team who has earned accolades for prestigious global brand projects. We are advisors, brand advocates, growth hackers scaling-up your business ROI”. Aakash being a techno-creative-commercial particular person following empathy evaluation, knowledge, analytics & research-oriented strategy delivering on complicated KPIs including to the enterprise top-line development. 16 years of expertise in Design Thinking, UX Design, Digital Marketing, Omnichannel Marketing, Digital Transformation, and Product Management.
Gauri’s final project was as Head of Digital and Social Advocacy, a part of model and advertising and marketing workforce for Fabindia India & Overseas. She was related to the organisation for greater than 2.5 years managing the attire, dwelling&life-style, private care, inside design studio, natural india, café, expertise facilities and worldwide shops as properly. Her function at FabIndia included planning a ‘360-degree’ administration encompassing digital technique. She spearheaded the manufacturers omni-channel digital technique, think-tank, inventive/UX UI technique, social and influencer advertising and marketing, listening and orm, native content material, digital/programmatic media, efficiency/ecommerce.
She is extensively recognized for driving incremental development, model consciousness and attain, improve in share-of-voice by way of outlined digital, social and omni-channel strategy. Working on getting the digital combine strategy by way of synthetic intelligence & getting the shopper expertise and refining it for the higher by the rising digital transformation strategies, having taken the chance of marrying each digital vs. offline. And has received innumerous awards and accolades for her work, with greater than 16years plus within the trade, the current ones – 40below40 & Superwomen Marketing Leadership Award by Social Samosa, Marketing Leadership Award – Top Rankers Club & India’s Top 100 Digital Leaders by The World Digital Marketing Congress powered by ET Now & CMO Asia.
Awasthi has greater than a decade and a half of promoting and advertising and marketing expertise, having labored with businesses corresponding to GroupM, Cheil India, IPG Mediabrands and Ignitee Digital. Her experience lies in on-line advertising and marketing, synthetic intelligence, advertising and marketing automation, programmatic, omnichannel, built-in digital and social media methods, influencer advertising and marketing, inventive methods and digital transformation.
For extra particulars please go to – www.digitaledify.com