Standard Chartered in collaboration with Visa, has right now launched a brand new ‘Safe is Smart’ marketing campaign, aimed toward encouraging the adoption of eCommerce options, as Nigeria journeys onto financial restoration.
This marketing campaign will promote and educate customers on good concepts and e-payments options that may drive sustainability, survival and enterprise restoration within the e-payments ecosystem.
Following the influence of the Covid-19 pandemic, the marketing campaign additionally seeks to offer handy and safe cashless cost options by means of the Standard Chartered Visa Debit card, QR cost options and the Standard Chartered digital banking cellular app.
Commenting on the partnership, David Idoru Head of Retail Banking at Standard Chartered West Africa, famous that it is very important improve shopper consciousness on the protection of cashless funds options. “eCcommerce transactions make a big proportion of shopper spend and we would like to have the ability to assist customers by means of our digital options to assist them make good monetary selections particularly through the Covid-19 interval. Our retail banking enterprise is closely centered on championing a digitized funds revolution to offer comfort and entry to our prospects particularly by means of our totally digital cellular app.
This partnership with Visa additionally additional emphasizes our dedication to the monetary wellbeing of our shoppers, as Standard Chartered Visa Card holders, will get pleasure from quite a few advantages together with factors earned utilizing our 360 rewards program and nil surcharges on the level of gross sales by means of the ‘Safe is Smart’ initiative, he added.
“The reality of the Covid-19 pandemic has presented a new shift in consumer behavior and through our network, we want to ensure that consumers are embracing the most secure payment solutions. Data from our Covid-19 impact tracker reveal that digital payments are on the rise, as more people now choose digital payments over cash transactions. The survey revealed that 39% of consumers in Nigeria started purchasing groceries online, 42% started purchasing food delivery online, while 43% of consumers started purchasing from pharmacies online for the first time” says Kemi Okusanya, Vice President Visa West Africa.
“The next evolution of payments is going to be driven by collaborations with financial institutions like Standard Chartered Bank. In a time as critical as this, our goal is to continuously foster innovation driven by technology to meet consumers’ every day needs, while driving the economy to recovery through accelerated eCommerce transactions,” she added.
Standard Chartered and Visa has for the reason that pandemic continued to roll out initiatives that may assist customers and retailers mitigate and drive development in the direction of financial restoration.
About Standard Chartered
We are a number one worldwide banking group, with a presence in 59 of the world’s most dynamic markets and serving shoppers in an additional 85. Our objective is to drive commerce and prosperity by means of our distinctive range, and our heritage and values are expressed in our model promise, Here for good. Standard Chartered PLC is listed on the London and Hong Kong Stock Exchanges in addition to the Bombay and National Stock Exchanges in India.
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s chief in digital funds. Our mission is to attach the world by means of essentially the most progressive, dependable and safe cost community – enabling people, companies and economies to thrive. Our superior world processing community, VisaInternet, gives safe and dependable funds around the globe, and is able to dealing with greater than 65,000 transaction messages a second. The firm’s relentless deal with innovation is a catalyst for the speedy progress of related commerce on any system, and a driving pressure behind the dream of a cashless future for everybody, in every single place. As the world strikes from analog to digital, Visa is making use of our model, merchandise, individuals, community and scale to reshape the way forward for commerce. For extra info, go to About Visa, https://www.visa.com.ng/ and @VisaAfrica.
Corporate Communications Contact
Head, Corporate Affairs, Brand and Marketing Standard Chartered Bank Nigeria
+ 234 802 931 4012
Visa Sub-Saharan Africa
E-mail: [email protected]