dunnhumby and CitrusAd associate to ship Customer-centric sponsored merchandise platform

LONDON–()–dunnhumby, the worldwide chief in Customer Data Science, and CitrusAd, the world’s main retail media platform, have immediately introduced the launch of the world’s first Customer-centric sponsored merchandise platform for retailers and types.

Leveraging historic information from a Customer’s off- and on-line buying behaviour, dunnhumby’s Sponsored Products permits retailers to showcase extremely related merchandise to customers utilizing non-interruptive native adverts. Consumer Packaged Goods (CPG) manufacturers and their businesses can then create auction-based campaigns that use programmatic bidding to safe advert slots primarily based on pre-determined parameters comparable to funds, key phrases, and classes.

“The beauty of dunnhumby’s Sponsored Products is that it allows retailers and brands to promote products to Customers in a way that is ultimately additive to the quality of their shopping experience,” says dunnhumby media Managing Director Jérôme Cochet. “By utilising Customer behaviour data from online and instore transactions we’re able to score them against multiple objectives for every product a retailer sells, such as retention and acquisition. This ensures a cohesive link between the ads they see and the products they’re likely to buy.”

“This partnership delivers a world-leading Sponsored Products offering, further enhancing our CitrusAd Retail Media platform with dunnhumby’s world class Customer Data Science capabilities,” continues CitrusAd CEO Brad Moran. “Along with real time reporting and a plethora of highly valuable ad opportunities for retailers, the partnership presents advertisers with an incredibly powerful proposition taking them from data-driven targeting to the timely, context-sensitive delivery of non-interruptive, native ads. It’s a combination that we believe has huge potential for businesses that want to drive the maximum revenue from their retail media programs without compromising their personalisation efforts and Customer first approach.”

Two purposes are at present obtainable as a part of dunnhumby’s Sponsored Products. The first, Sponsored Search, makes use of key phrase matching to advertise related items on the high of a Customer’s product feed once they search for an related merchandise. The second, Sponsored Recommenders, permits paid placements to be surfaced inside a particular space of a retailer’s web site like classes, aisles, and the checkout. Related merchandise (cross class) and comparable merchandise (similar class) product web page listings assist to encourage cross-sell and upsell respectively. All adverts seem natively inside the retailer’s web page design, guaranteeing that the Customer journey goes uninterrupted.

Campaigns delivered by dunnhumby’s Sponsored Products are managed by an internet portal, giving customers the selection of each self-service and assisted bookings. Advertisers can choose from a spread of pre-determined and customisable standards to refine their technique, and in-flight reporting permits them to gauge and tweak the effectiveness of campaigns in real-time. Linked as it’s with each on- and offline buying information, our Sponsored Products additionally permits advertisers to straight measure the affect on gross sales.

“The sustained increase in traffic to ecommerce sites in 2020 means that retailers have a larger addressable audience than ever,” concludes Cochet. “As well as delivering sales uplift through effective personalisation, our Sponsored Products offering also gives Retailers the chance to discover new value in their digital assets by generating advertising revenue direct from brands and agencies. We’re looking forward to demonstrating the full potential of this partnership over the coming months.”

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About dunnhumby

dunnhumby is the worldwide chief in Customer Data Science, empowering companies all over the place to compete and thrive within the trendy data-driven financial system. We all the time put the Customer First. Our mission: to allow companies to develop and reimagine themselves by changing into advocates and champions for his or her Customers.

With deep heritage and experience in retail — one of many world’s best markets, with a deluge of multi-dimensional information — dunnhumby immediately permits companies all around the world, throughout industries, to be Customer First.

The dunnhumby Customer Science Platform is our distinctive mixture of know-how, software program and consulting enabling companies to extend income and income by delivering distinctive experiences for his or her Customers – in-store, offline and on-line. dunnhumby employs over 2,000 consultants in workplaces all through Europe, Asia, Africa, and the Americas working for transformative, iconic manufacturers comparable to Tesco, Coca-Cola, Meijer, Procter & Gamble, Raley’s, L’Oréal and Monoprix.

About CitrusAd

CitrusAd is the world-leading, white-label, self-serve, ecommerce promoting platform that permits retailers to monetize their digital shelf-space whereas enabling suppliers to extend gross sales by launching focused and cost-effective digital campaigns proper on the level of buy. Since it was launched in 2017, CitrusAd has grow to be the worldwide, retail business’s most well-liked sponsored product, banner advert platform, service and retail media gross sales group. Successful retailers, throughout all verticals from 22 completely different nations are leveraging the CitrusAd platform to create a extra personalised buying expertise and ship higher Return on Investment for suppliers.


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