83% Of Data-Driven Organisations Gained Critical Business Advantages During Pandemic


Tableau Software has introduced a brand new research developed along side YouGov, to discover how organisations within the Asia Pacific and Japan (APJ) have used information throughout COVID pandemic. The survey famous that data-driven corporations in India are extra resilient and assured throughout the pandemic, in comparison with non-data-driven corporations.

According to the info, 83% of data-driven corporations in India have reported reaping vital enterprise benefits throughout the pandemic. Along with that, the survey revealed that 62% of organisations imagine that leveraging information can present a number of and huge advantages to companies, together with more practical communication with stakeholders. Another 58% organisation famous making quicker strategic enterprise selections with 56% witnessing rising cross-team collaboration. Further, the info said that 48% of organisations have managed to make their enterprise extra agile. 

Being data-driven can be permitting organisations to be extra optimistic in direction of this turbulent time. The survey said that round 76% of organisations are assured and searching ahead to a promising future for his or her enterprise.

While data-driven corporations are reaping its advantages, the non-data-driven corporations are dealing with large challenges in greedy the significance of knowledge. This demonstrates the prevailing disconnect of how companies leveraging information and the potential for organisations to profit from a extra data-driven method.



Anand Ekambaram, the Country Manager, Tableau India said of their official launch that information is rising as a key differentiator within the unsure atmosphere of 2020. While Indian organisations are nonetheless weathering the pandemic, the survey highlighted the ‘data divide’ the place organisations differ of their potential to leverage information as a strategic asset. 

Read an interview with Anand Ekambaram here.

According to Ekambaram, this hole will solely be going to rise if companies in India don’t act now to empower folks with information and make their present asset actionable. He believes, going into 2021, corporations must view information tradition as essential as they navigate via the pandemic and search outgrowth.

Additionally, the survey highlighted that 86% of data-driven Indian organisations want to increase their funding in information expertise over the following six months. However, 26% of non-data pushed organisations opted to both scale back or not put money into information expertise in any respect, said the survey.

Adding to this, Sarajit Jha, the Chief Business Transformation and Digital Solutions Office of Tata Steel said to the media that, “What gets measured gets done and if I may add, what gets measured and reported gets improved.” The information and visualisation pushed technique enabled the corporate to create a single model of the reality in vital areas of the enterprise like money movement, stock, supply lead occasions in addition to operations. This drove Tata Steel’s potential to remain near clients, run the operations and concurrently drive enchancment throughout a number of fronts.


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Some of the vital classes learnt by the Indian organisations amid this pandemic are — 53% believes together with information transparency is significant, whereas 52% expects a greater information high quality, adopted by 47% that want to make investments extra in information expertise.

Commenting on the significance of data skills, Lakshmi Narayana, Tableau User Group Ambassador mentioned that, understanding information and integrating it into every part we do as a enterprise is crucial as we now enter the info period. He believes, if each particular person is given the empowerment and coaching to develop their information expertise, it is going to permit the organisation to make selections quicker and stand out in a aggressive panorama.

The survey additional famous that India noticed the very best proportion of corporations of 43%, who will enhance their spending on information expertise coaching, above the APJ area common of 31%. Across APJ, solely 62% of enterprise leaders classify themselves as being data-driven, whereas shut to at least one third, i.e. 34% imagine their companies usually are not. Singapore corporations take the lead with the very best proportion of data-driven organisations with 67%, adopted intently by India with 66%, whereas Japan lags within the area with simply 51%.

Thus, the survey highlights a possibility for extra companies to harness information to assist enterprise resilience and decision-making, now and within the post-pandemic world.
Read extra in regards to the survey here.


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Sejuti Das

Sejuti at the moment works as Senior Technology Journalist at Analytics India Magazine (AIM). Reach out at sejuti.das@analyticsindiamag.com

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