‘Digital transformation helped BIAL deal higher with Covid’ – Times of India

At Adobe‘s Experience Makers India 2020 occasion, Bangalore International Airport (BIAL) chief technique and growth officer Satyaki Raghunath spoke concerning the airport’s digital transformation with Gowthamram Nallan of Adobe. He shared how the digital initiatives taken by the nation’s third-largest airport helped it deal higher with the Pandemic.
Raghunath began with sharing statistics concerning the BIAL airport, the way it has been one of many quickest rising airports on the planet with nearly 20% year-on-year development. Started in 2008, it witnessed a footfall of 9 million passengers within the first 12 months itself. By BIAL’s 10th anniversary in 2018, visitors quantity had tripled to round 27 million passengers. It is claimed to have witnessed a footfall of 33.three million travellers in 2018-19.
“In the infrastructure business, you can’t always build your way out of a problem” stated Raghunath. This made the corporate embark on its digital transformation journey. BIAL initially teamed up with Accenture on this journey. This adopted the partnership with Adobe to assist assist BIAL throughout platforms. The intention being: Enhancing buyer expertise; enhance operational effectivity and increase income technology.
BIAL, as per Raghunath, rolled out 4 platforms and is ready to kickstart the fifth one. These embody Business Analytics and Data Intelligence Platform that brings collectively all the info (operations, industrial, financials, and so on) to offer a transparent overview of what’s taking place; web site and cellular software re-architecture and integration into information platform; biometric boarding platform (also referred to as DigiYatra); and fourth is course of automation.
All this, as per Raghunath, helped BIAL deal higher when COVID struck as digital transformation had already change into a strategic precedence for the airport.
“The two months of shut down due to the pandemic made the airport try different things including the provision for biometrics and contactless boarding etc that allowed BIAL to reopen fairly quickly. From a passenger communication perspective, the new website and the mobile application have allowed BIAL to communicate extensively with the passengers related to Travel Advisories, Quarantine, Airline/Airport protocol, health protocol, along with other queries. BIAL has also been able to link those passenger queries with BIAL brand messaging on Social Media (Twitter, Instagram, LinkedIn, Facebook, etc) which helped reaching the customers more efficiently,” stated Raghunath.


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