Cannabis Industry Big Data Pioneer New Frontier Data Accelerates International Growth, Expands Leadership Team

Giadha A. DeCarcer leads technique and world progress as Executive Chair; Gary Allen named CEO

Giadha A. DeCarcer, Executive Chair of New Frontier Data

Giadha A. DeCarcer, Executive Chair of New Frontier Data
Gary Allen, CEO of New Frontier Data

Gary Allen, CEO of New Frontier Data

Gary Allen, CEO of New Frontier Data

Washington, March 30, 2021 (GLOBE NEWSWIRE) — New Frontier Data, probably the most trusted authority in hashish information, analytics and enterprise intelligence worldwide, at this time introduced adjustments to its management construction in help of its worldwide enlargement and progress technique.

Giadha A. DeCarcer, who based New Frontier Data in 2014 and has served as its solely CEO so far, will turn out to be Executive Chair and proceed to guide the corporate’s strategic course and planning; M&A actions; and world enlargement efforts throughout Europe, Latin America, and shortly Africa and APAC. DeCarcer appointed Gary Allen, beforehand New Frontier Data’s COO, to function CEO, who, drawing on his previous know-how innovation success, will proceed executing on the corporate’s information and tech-enabled product technique and main its not too long ago launched AdTech division, NXTecK, the biggest supplier of hashish shopper profile information on the planet.

DeCarcer, an {industry} pioneer and the one lady to determine an enormous information firm within the house, constructed New Frontier Data from the bottom up, revolutionizing and remodeling the hashish sector and turning into the primary to ship mature market and monetary reporting on the nascent hashish sector. Since its inception, DeCarcer grew the corporate via mergers and acquisitions, a targeted strategic imaginative and prescient, and meticulous operational and monetary planning, securing sturdy strategic alliances and constructing a group of now industry-wide acknowledged expertise.

“This has been an incredibly challenging yet rewarding seven years. We worked diligently and creatively to become the most respected and trusted provider of cannabis analytics and business intelligence in the industry and now have the unique opportunity to solidify our position as the global nexus of cannabis data worldwide,” famous DeCarcer. “I am extremely excited and grateful to have an amazing team to rely on and entrust someone as savvy and innovative as Gary so I can focus on New Frontier Data’s, well, next frontier!”

Allen joined New Frontier Data in 2017 to guide the product evolution of Equio, New Frontier Data’s hashish information market, and has since been instrumental in establishing high-profile partnerships and bringing to market NXTecK, the market-leading programmatic promoting information and know-how resolution. Prior to becoming a member of New Frontier Data, Allen held management roles in high-growth firms in advertising and marketing, know-how and operations and has deep area experience in digital advertising and marketing know-how. He constructed the market-leading bid administration know-how for Performics, which was later acquired by Google, and as CEO, grew a prime aggressive intelligence agency that was bought by Kantar Media.

“Cannabis is quickly maturing into a retail vertical market akin to mainstream consumer markets, and with that evolution, intelligence and tech-enabled solutions are becoming table stakes to quickly assess and understand market dynamics, make informed business decisions and then take action on those decisions,” stated Allen. “Working with the incredible team Giadha built, and following her vision of providing mature, unbiased, high-tech-based understanding of an unrecognized market, I am thrilled and honored for the opportunity to take on the role of CEO, execute on our product strategy and bring next generation B2B data solutions to the cannabis industry.”

New Frontier Data Accomplishments Include:

  • New Frontier Data reviews and information have been cited in over 80 international locations.

  • The firm has a workers of 40+ positioned throughout three continents.

  • Company valuation has elevated 10X since 2014.

  • In 2018, DeCarcer led the creation of InterCannAlliance, a world discussion board designed to unite hashish {industry} leaders with stakeholders in new and rising markets.

Biographies for New Frontier Data’s executives could be discovered at

About New Frontier Data:

New Frontier Data is the premier information, analytics and know-how agency specializing within the world hashish {industry}, delivering options that allow buyers, operators, advertisers, manufacturers, researchers and coverage makers to evaluate, perceive, interact and transact with the hashish {industry} and its customers.

Our mission is to tell coverage and industrial exercise for the worldwide authorized hashish {industry}. We keep a impartial place on the deserves of hashish legalization via complete and clear information evaluation and projections that form {industry} traits, dynamics, demand and alternative drivers. Founded in 2014, New Frontier Data is headquartered in Washington, D.C. with a presence in Europe, Latin America and Africa. For extra details about New Frontier Data, please go to us at


CONTACT: Media New Frontier Data +1 844-420-3882 ext. three


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