Palm, A New NFT Ecosystem and Studio for Creators, Announces Launch of First Project with Damien Hirst

NEW YORK–()–Today, ConsenSys, HENI Group, and Heyday Films, launched Palm NFT Studio, an innovation lab set as much as collaborate with artists, marketplaces, and rights holders to deliver initiatives and platforms into the Palm ecosystem.

Palm is a three way partnership between the brightest minds in blockchain working with two of essentially the most achieved groups in fantastic artwork and filmmaking, introduced collectively by ConsenSys founder and Ethereum co-founder Joseph Lubin; movie producer and proprietor of Heyday Films, David Heyman; and founding father of world class artwork home HENI Group, Joe Hage. The new enterprise might be led by co-founder and CEO Dan Heyman, at present General Manager of protocols at ConsenSys.

The first artist drop using Palm is Damien Hirst’s The Currency Project. A mission 5 years within the making, The Currency Project “challenges the concept of value through money and art,” in line with Hirst. Made up of 10,000 works on paper tied to corresponding NFTs. “Palm is by far the best platform for me. It’s new and art focused, it’s the most environmentally friendly, and it is quicker and cheaper to use. With Palm, artists can invent the future,” says Damien Hirst.

As nicely as the primary mission from Damien Hirst, at the moment Palm can be asserting a number of launch companions from the crypto house who might be supporting The Currency Project and different future drops on Palm: main DeFi buying and selling protocol Uniswap, which is able to deploy a model of the Uniswap v3 protocol to assist buying and selling of artwork property throughout the Palm ecosystem; $MEME, the favored experimental NFT mission; Nifty’s, a brand new NFT-focused social media platform; and Protocol Labs for everlasting decentralized storage of NFT metadata on IPFS. The Palm sidechain might be accessible through a customized community on MetaMask, the preferred Ethereum pockets, at present serving over three million MAUs, with infrastructure operated by Infura, the main Ethereum and IPFS API service.

In latest months, NFTs have risen in reputation with artists and creators for his or her transformative position in possession, commerce, and the way creators join instantly with consumers, followers, and collectors. The Palm ecosystem is designed from the bottom as much as present artists and creators an optimized expertise at the moment, together with low gasoline prices, quick transaction finality, and 99% extra power effectivity. At launch, Palm will exist as an Ethereum sidechain that’s absolutely interoperable with the principle Ethereum community. The mission intends to transition to Layer 2 options whereas making the transition as seamless as potential in order that artists can keep targeted on creativity.

“I’m thrilled to partner with Joe, Dan, Joseph and the teams at ConsenSys and Heni on this venture,” says David Heyman. “NFTs have extraordinary implications for how stories can be told, how art can be made and how creative projects can be financed, not to mention the range of new ways fans can engage with them. Creators can now connect directly with their audience, unfettered and independently. Rights holders can monetize and market their libraries with no intermediaries. Through Palm NFT Studio, we’re eager to partner, build and experiment with artists, platforms and IP owners to demonstrate what this new format makes possible, and help create a fresh, exciting new ecosystem for content creators.”

“For the last three years I have been planning some really amazing NFT projects with Damien Hirst, as well as other artists and art institutions,” added Joe Hage, “but we needed to find the best place to launch these projects. I am proud to partner up with Joseph Lubin, ConsenSys, David and Dan Heyman to create a great new technology stack for these and other creative projects, that takes advantage of all the benefits of the Ethereum blockchain, while minimizing fees and environmental impact.”

“It is exciting to see disruptive technology like NFTs transform our relationship to content and empower content creators like never before. NFTs and DeFi are crossing the chasm hand in hand on Palm and will activate the worlds of finance and art and pop culture to embrace Ethereum and blockchain technology. I couldn’t be more pleased to partner with David, Joe and Dan on this much-needed solution for creators,” commented Joseph Lubin, Founder of ConsenSys. “While Ethereum 2.0 transitions to Proof of Stake, artists and creatives that want to issue NFTs can now use a new sidechain built with Hyperledger Besu. Our Protocols teams have been developing various scaling solutions for years for enterprises and central banks, which use a Proof of Authority consensus mechanism. With Palm, ConsenSys will initially work with the joint venture as node operators, while still allowing for the trustless transfer of tokens to the Ethereum mainnet with a Hash Time-Lock Contract (HTLC) bridge, and progressively decentralize node operators initially serviced by Infura and Palm NFT Studios.”

“We’ve only just begun scratching the surface of what NFTs mean for creators,” says Dan Heyman, CEO of Palm NFT Studio. “It’s incredible to partner with Damien Hirst on The Currency Project, which really demonstrates what NFTs can do. Our hope is that by developing marquee projects such as this with iconic artists, creatives and catalogs, while onboarding platforms, curators and fans to Palm, we can empower everyone in the business of creativity to bring their most imaginative works to life, access audiences directly, and transform the creative industries in a way that is scalable, equitable and efficient.”

Palm NFT Studio

Palm NFT Studio is a collective of leisure, know-how, cryptoart and artwork trade leaders set as much as on-ramp artists, creators and rights house owners who wish to set up NFT marketplaces and initiatives. The studio is connecting expertise and IP house owners to world class builders, skilled producers, and NFT consultants to construct next-generation inventive works, and is actively looking for new collaborators. For extra data, please go to Palm.io.

About ConsenSys

ConsenSys is the main Ethereum software program firm. We allow builders, enterprises, and folks worldwide to construct next-generation purposes, launch trendy monetary infrastructure, and entry the decentralized net. Our product suite, composed of Infura, Quorum, Truffle, Codefi, MetaMask, and Diligence, serves tens of millions of customers, helps billions of blockchain-based queries for our purchasers, and has dealt with billions of {dollars} in digital property. Ethereum is the most important programmable blockchain on the planet, main in enterprise adoption, developer neighborhood, and DeFi exercise. On this trusted, open supply basis, we’re constructing the digital economic system of tomorrow.

About HENI Group

HENI is a world arts companies enterprise throughout publishing, print-making, images, digital publishing, movie and artwork analysis, whose mission is to make artwork extra accessible. HENI, based by Joe Hage, is at the forefront of printmaking and innovation. HENI works with many worldwide museums (for instance, The National Gallery London, TATE, Serpentine and Beyeler) and lots of nice artists or their estates (for instance, Gerhard Richter, Francis Bacon, Alberto Giacometti, Lucian Freud, Zaha Hadid and Damien Hirst). In addition to advising and managing many vital modern artists, HENI additionally advises many vital collectors and foundations, utilizing knowledge science and distinctive AI instruments to analyse and perceive artwork and the artwork market.

About Heyday Films

Heyday Films is based by David Heyman, the producer of the Academy Award profitable movie, Gravity, directed by Alfonso Cuaron, in addition to the movie diversifications of Michael Bond’s Paddington, and J.Okay Rowling’s Harry Potter books. Most not too long ago, Heyday produced Once Upon a Time in…Hollywood, directed by Quentin Tarantino, and Marriage Story, directed by Noah Baumbach. Heyday Films is at present in post-production on the third of J.Okay. Rowling’s Fantastic Beasts movies, having produced the primary two movies within the sequence.

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