ExtraaEdge, a Pune-based software-as-a-service (SaaS) startup, introduced that it had raised $ 1 million in funding to Series A from Pentathlon Ventures. Other funding corporations additionally participated within the spherical, together with 9 Unicorns, Indian Angel Network, Faad Network, and DevX Innovation.
Other angels, together with Monish Darda, co-founder of the unicorn SaaS Icertis; Manasij Ganguly, founding father of Threadsol; and Aditya Somani, former Vice President of Premji Invest, additionally participated within the tour.
According to the corporate, the fundraising will assist ExtraaEdge duplicate product capabilities to strengthen approval groups and envision broader international enlargement.
The firm will even use the funds to increase its buyer base, assist product improvement primarily in robotic course of automation, and spend money on its knowledge science gear.
Five-year-old ExtraaEdge offers buyer relationship administration software program that allows instructional establishments to develop, handle and forecast their admissions whereas automating all of their gross sales processes and leads.
Also learn: ExtraaEdge: Digitising Student Acquisition
The startup’s purpose is to empower approval groups all over the world to make sensible, data-driven choices to maximise approval outcomes, optimize market spend, and enhance discount charges.
“The emergence of covid-19 has accelerated digital adoption in the education sector. Conventional marketing processes are now digitized. Although new business models in education are being validated with a new stack of technology, student acquisition remains a blank space. ExtraaEdge is building this stack by leveraging new age marketing automation and machine learning to make admission predictable, ”stated Abhishek Ballabh, Co-Founder of ExtraaEdge.
“As institutes evolve to survive, we are seeing an exciting change in the way they use marketing automation and predictive analytics to attract customers. This is a billion dollar opportunity that ExtraaEdge is seizing at an impressive rate, ”stated Sandeep Chawda, Partner at Pentathlon Ventures.
ExtraaEdge shoppers embody BITS Pilani Dubai, Manchester Metropolitan University, Sharda University, IIHM, and Jain University, to call a number of.
Recently, the corporate began operations within the United Arab Emirates and the United Kingdom to hunt shoppers within the discipline of worldwide schooling.