LOS ANGELES–(BUSINESS WIRE)–Fashions and sports activities stars change with the ages. Excitement for key moments is everlasting. Linking the 2 brings us collectively. These had been the themes introduced to the group at Ryff to use the groundbreaking new Placer Platform expertise to hyperlink the 2006 closing for UCLA/Gonzaga sport to at present’s thrilling climax for the 2021 Final Four.
Eschewing earlier makes an attempt at integrating manufacturers and merchandise utilizing submit manufacturing the brand new Ryff Platform makes use of GPU cloud based mostly picture evaluation and rendering to create recent new methods to inform tales.
“For a new company such as ours to be honoured with a partnership with Coca-Cola, Universal McCann Worldwide and Warner Media is a fantastic endorsement,” stated Roy Taylor, Ryff Founder & CEO, who added, “It’s a tribute to them that they are able to take such a bold and innovative new approach to communicating brands messages in 2021.”
Ryff’s game-changing Placer expertise makes use of synthetic intelligence, machine studying and 3D rendering to just about place merchandise and types into absolutely mastered and edited content material, a way that’s about to show the $23 billion model integration/product placement market the other way up.
In the method, the expertise additionally drastically reduces the world’s carbon footprint by eliminating the necessity to transport vehicles, massive display screen TV’s and merchandise all around the world to filming areas and influencers, and many others.
“Placer (™) allowed Ryff to partner with a legendary brand to bring to life a memory of the past quickly whilst remaining true to fans and creators,” stated Genine Fallon, Ryff Head of Global PR and Strategy Advisor. “What would have taken days and weeks was turned around in a few hours.”
This opens up an thrilling new vista for iconic manufacturers like Coca-Cola to have the ability to react and get in entrance of the most recent zeitgeist.
To be taught extra about Ryff and the Placer (™) platform, go to ryff.com.
Ryff is a part of a brand new breed of Hollywood participant, rewriting the principles of product placement utilizing our proprietary AI expertise. We just about insert merchandise into absolutely mastered and edited content material together with library content material on OTT. Ryff is opening up new stock so manufacturers can attain beforehand unreachable audiences and construct cultural relevance.
About Placer (™)
- Utilizes synthetic intelligence, machine studying and NVIDIA GPU rendering to just about place merchandise and types into absolutely mastered and edited content material – no matter age.
- Automatically gathers details about the content material.
- Reverse engineers mild and shadow information in a given scene, making a rendered 3D mannequin of the product, then digitally inserts it in such a manner that the product appears prefer it was initially a part of the scene, as if filmed on the unique set.