Playboy and Nifty Gateway Partner to Bring 70-Year Art Legacy to Blockchain

NEW YORK and LOS ANGELES, April 06, 2021 (GLOBE NEWSWIRE) — Playboy, the enduring model owned by PLBY Group, Inc. (NASDAQ: PLBY) and Nifty Gateway, the Gemini-owned all-in-one platform that makes it straightforward to purchase, promote, and retailer digital artwork and collectibles, at present introduced a partnership to create a sequence of Playboy x Nifty digital artwork collaborations on Nifty Gateway’s blockchain-powered market because the begin to its long-term relationship. The partnership will kick off with an upcoming Playboy x Slimesunday launch of authentic works developed by Slimesunday in partnership with Playboy’s editorial and archival curators, adopted by participation in a Pride-themed curation in June with digital artist Blake Kathryn.

The longer-term Playboy x Nifty relationship will give attention to three key areas: artist collaborations with Playboy’s huge artwork and pictures archive, an ongoing effort to incubate and fee new artist NFT works together with offering grants particularly designed to help rising and underrepresented artists getting into the NFT artwork group, and the curation and gross sales of Playboy’s iconic artwork assortment in NFT kind.

Playboy’s entry into the crypto artwork world is a pure extension of the model’s 67-year dedication to offering a platform for artists, writers and photographers to freely categorical themselves and to attach with huge audiences. From Pablo Picasso and Salvador Dalí to Keith Haring and Andy Warhol, Playboy has served as a inventive incubator for among the world’s most legendary artists. Playboy’s up to date arts program continues to construct on that legacy with a give attention to platforming extra feminine artists and numerous voices, together with profiles and occasions with such artists as Marilyn Minter, Xaviera Simmons, and Hank Willis Thomas. Playboy’s archives include an immense wealth of authentic paintings, pictures, cartoons, interviews, and multimedia ripe for exploration by digital audiences, artwork lovers and collectors.

“Since its inception, Playboy has championed artists and creative self-expression, turning its magazine pages and the walls of Playboy’s iconic spaces into an ever-expanding, priceless art collection. We’re thrilled to partner with Nifty Gateway, a platform and team dedicated to the artist community and technology security and efficiency, to allow a new generation to not only experience, but also to collect unique works from, this unparalleled collection,” stated Rachel Webber, Chief Brand Officer & President of Corporate Strategy at PLBY Group.

“And in addition to bringing our existing archive to the blockchain, what’s equally exciting about our partnership with the Nifty team is our shared commitment to fostering and commissioning new work and supporting up-and-coming artists. We can’t wait to release more details soon from our partnership with Blake Kathryn, and from our collaboration with Slimesunday, an artist we’ve worked with previously in print form. We wholeheartedly believe in the future of a blockchain- and crypto-powered art world that ensures artist and collector protection, ongoing artist compensation, and the democratization of distribution and collecting. We’re thrilled to dive in with Nifty, and to continue learning and contributing.”

Ashley Ramos, Senior Producer at Nifty Gateway, stated, “It is exciting to work with such an iconic brand that has long served as an incubator for both established and up-and-coming artists. Nifty Gateway and Playboy are both committed to creating authentic opportunities for artists to showcase their work, and we are excited that Playboy has entered the NFT space with care, creative intention and commitment to the artists and the NFT community. We’re thrilled to give our artists access to the legendary work from Playboy’s archives for collaborative purposes, alongside new works in commission.”

About PLBY Group, Inc.
PLBY Group, Inc. (“PLBY Group”) connects shoppers all over the world with merchandise, companies, and experiences to assist them look good, really feel good, and have enjoyable. PLBY Group serves shoppers in 4 main classes: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming. PLBY Group’s flagship client model, Playboy, is likely one of the most recognizable, iconic manufacturers on the planet, driving greater than $three billion in international client spend yearly throughout 180 nations. Learn extra at http://www.plbygroup.com.

About Nifty Gateway
Nifty Gateway is the premiere, all-in-one platform that makes it straightforward to purchase, promote, and retailer digital artwork and collectibles, in any other case generally known as Nifties (or NFTs). Nifty Gateway was based by Duncan and Griffin Cock Foster in 2018, and bought by Gemini in 2019, with the idea that crypto networks and the blockchain have the facility to essentially change the artwork world by creating better selection, independence, and alternative for artists, creators, and collectors.

About Slimesunday
Slimesunday is a digital collage artist based mostly out of Boston MA. He persistently pushes the limits of what’s acceptable in mainstream media exploring censorship via weird and erotic subjects. While typically having his work banned from social platforms for violating their phrases and circumstances he sarcastically has amassed a big social following. Since he started sharing his work as NFTs, Slimesunday has change into the sixth highest incomes artist within the house. Slimesunday’s artwork may also be present in Playboy, Penthouse, Hunger, Plastik, and Glamour Magazine. He has been concerned with initiatives with J. Cole, Lana Del Rey, Katy Perry, J Balvin, and Beck. He is the present artwork director for 3LAU and makes up half of the audio-visual challenge SSX3LAU.

About Blake Kathryn
Blake Kathryn is a Los Angeles based mostly visible artist with a surreal futurist aesthetic. Her work fuses vibrant palettes with ethereal undertones, creating dreamlike experiences throughout varied types of media. Blake’s material spans throughout a number of realms, together with the feminine kind, architectural research and immersive dreamspaces.

Contacts:
PLBY Group: press@plbygroup.com 
Nifty Gateway: press@niftygateway.com 

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