Billionaire Rick Caruso’s eponymous actual property firm is leaping into the world of cryptocurrency, saying Wednesday it’ll start accepting bitcoin as lease cost at its residential and retail properties.
The privately held agency stated it additionally has invested a portion of its company treasury in bitcoin and entered right into a partnership with Gemini, the cryptocurrency alternate and custodian led by CEO Tyler Winklevoss.
“We believe that cryptocurrency is here to stay. We believe that bitcoin is a right investment for us,” Caruso stated in an interview Wednesday on CNBC’s “Power Lunch.” “We’ve allocated a percentage of what would normally go into the capital markets into bitcoin.”
The strikes from Caruso’s Los Angeles-based firm signify the newest institutional adoption of bitcoin, which is seen as one factor serving to the world’s largest cryptocurrency soar in worth in current months. Bitcoin was buying and selling just under $56,000 per coin Wednesday, up from round $11,000 apiece in early October, according to Coinbase.
Tesla earlier this 12 months bought bitcoin utilizing money on its stability sheet, and the Elon Musk-led firm later began to accept it as payment for its electrical autos. Jack Dorsey’s Square additionally has purchased bitcoin for its company treasury.
There’s additionally been motion from Wall Street corporations. Morgan Stanley was the primary huge U.S. financial institution to announce it might provide access to bitcoin funds for its wealth administration shoppers, CNBC reported final month. The non-public wealth administration group at Goldman Sachs additionally is predicted to quickly supply its shoppers funding autos for bitcoin and different digital property.
The Grove Mall in Los Angeles, California
Robyn Beck | AFP | Getty Images
While shoppers will ultimately resume actions they paused through the Covid pandemic, Caruso informed CNBC the well being disaster will result in some basic habits adjustments. “The companies that win their loyalty are going to be the companies that anticipate those changes and meet the consumer where they are, and that’s what Gemini is helping us do,” he stated.
“Cryptocurrency is going to be part of any 21st century retail and real estate experience,” stated Winklevoss, who appeared alongside Caruso on “Power Lunch.” Winklevoss and his twin brother, Cameron, are high-profile early crypto buyers and maintain bullish long-term views on bitcoin.
Caruso supplied up one instance he may see enjoying out involving cryptocurrency and the corporate’s client rewards.
“Our loyalty program, what I envision in working with Gemini and the Winklevosses, is you will earn coin. You will earn a cryptocurrency,” Caruso stated. “You can use that cryptocurrency on the blockchain then to spend at our properties. Check into our resort. When you live with us, pay your rent. We create this whole ecosystem.”
Some critics of bitcoin have questioned its present worth, in addition to its utility as a means of transaction. Given its classification from the Internal Revenue Service, there are additionally tax implications of using bitcoin to make purchases.
Caruso stated his firm’s entrance into crypto is a part of a long-term wager. “It’s not about the next year or five years,” he stated. “We’re looking forward to the next decade.”