FMCG Manufacturers Stress Need for Long-Term Digital Strategy to Deploy Industry for Sustained Growth

Business Wire India

In a lately concluded webinar organised by Rockwell Automation titled ‘The Future of Supply Chain Automation’ enterprise leaders from India’s main fast-moving client items (FMCG) producers emphasised the necessity for a long-term digital transformation technique that leverages Industry applied sciences on the enterprise degree to raised handle future disruptions brought on by provide and demand shocks. Convinced that provide chain visibility and velocity to market will decide success, the widespread view to emerge was that corporations within the sector have to spend money on tech-led options for creating an environment friendly, resilient, and agile provide chain that allows enterprise continuity.

“We have seen during the pandemic how technology can provide you with a strong competitive advantage,” mentioned Nandkumar Kulkarni, Director, Integrated Supply Chain, Mondelez India. “What do you do when your workforce is unable to travel to factories and the production must go on? You can now bring the factory to them. When it comes to distribution, India is a vast complex market where you need to have a visible footprint that allows you to see constraints and fix them immediately. artificial intelligence (AI) and machine learning (ML) based technologies can now help predict the evolving consumer demand and move a large number of SKUs with unprecedented ease and accuracy. This type of investment will reward with a disproportionate return and needs to be a part of an organisation’s long-term digital strategy.”
“Tech-enabled supply chain visibility has been allowing India’s FMCG players to shift the inventory where needed and alter manufacturing schedules on the fly,” added Dilip Sawhney, Managing Director, Rockwell Automation India. “Manufacturers who had invested in Industry 4.0 technology were able to outperform their competition over the last year and have come out stronger. Human-machine collaboration is no longer a fantasy. Winners in the future will be those who can blend and leverage human agility with the power of the machines to maximise value creation.”
In one other session titled ‘Reinventing the Supply Chain Management and Warehousing Industry,’ Senthil Kumar KK, National Manager, Supply Chain, Hindustan Coca-Cola Beverages, mentioned, “It is critical that we regularly reconsider how we manage our supply chains in a changing market. Whether managing distribution costs or tapping growth opportunities in the rural market, we need to assemble top notch plans.”
The exponential rise in e-commerce volumes and new consumption patterns have had an unprecedented and lasting affect on companies. Faster and shorter demand cycles have created an pressing want for flexibility and agility in logistics. Retailers have realized this and are actually deploying superior applied sciences to strike the correct stability between buyer supply expectations and sustaining their very own profitability.
Satyam Choudhary, Senior Director, Flipkart, admitted that adjustments in demand have been swinging the availability chain erratically and that complexity has gone up when it comes to materials dealing with over the past yr. Ram Somtia, Head, Supply Chain, Reliance Retail, added, “Juggling SKUs can be a nightmare in a market like India. In terms of building the capacity of warehouses, we were largely lucky to have our own facilities. Some of them are highly advanced in terms of technology, while others lack some of the sophistication. We will soon change that.”
Arvind Kakru, Country Head, Rockwell Automation, underscored the necessity for provide chains to search for extra productive options that ship the perfect client expertise whereas serving to producers decrease working prices and enhance accuracy. Speaking on the return of funding (ROI), he added, “Businesses will have to consider how best to leverage these technologies against their priorities. While there are capital-intensive projects like physical robotics, companies can also look at other technologies such as machine automation, and the interconnection between various devices to yield ROI in a shorter timeframe.”
Rockwell Automation has been deploying applied sciences like FactoryTalk InnovationSuite the world over to supply probably the most complete and efficient options for producers to optimize individuals, merchandise, and processes, and speed up their digital transformation. The suite has infused edge-to-enterprise analytics, ML, web of issues (IoT), and augmented actuality (AR) immediately into their industrial operations. This highly effective suite makes information extra accessible for extra knowledgeable choices and facilitates long-term progress and steady innovation.


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