Tailify raises £3.7m Series A funding to advance the science of affect

Tailify, the award-winning full service influencer advertising firm has secured Series A funding from Guinness Asset Management, supported by present buyers.

LONDON, April 7, 2021 /PRNewswire/ — Tailify builds influencer progress programmes for a number of the world’s most formidable manufacturers. Mainly, Tailify helps manufacturers choose influencers, craft efficient methods and measure the results of that exercise. With the assistance of their AI and behavioural science workforce, Tailify goals to do higher influencer choice and messaging than any human being or company on this planet.

Tailify was one of many early pioneers in influencer advertising when launched in Stockholm 2014. Since shifting to London in 2016, they’ve designed and managed over 400 influencer progress programmes for manufacturers like Uber, LG, IKEA and companies like Group M and PHD.

Tailify’s strategy to influencer advertising is completely different. Most manufacturers and companies use the identical information; followers, likes, viewers demographic to information their influencer choice and inventive course. They put money into influencers as they put money into conventional mediums, corresponding to banners, TV and magazines. But influencer advertising on the core is about human relationships, and the way this relationship impacts individuals’s behaviour. This is why Tailify research the ability of affect by way of the lens of psychology and behavioural science.

“Over the past few years we’ve been building out a world class team across marketing, psychology research, behavioural science, and data science to pioneer the science of influence.” – Didrik Svendsen, CEO & Co-Founder

Tailify’s give attention to the science behind affect has allowed them to construct programmes that ship higher outcomes for his or her purchasers. In some instances, it solely takes them per week to enhance influencer advertising ROI by 3X. As a part of this optimisation course of, they use their distinctive AI influencer choice device. This permits their companions to suppose like behavioural scientists within the influencer choice course of and in crafting messages that drive outcomes.

The Series A funding follows three years of quick progress, and can assist speed up product improvement, broaden the workforce and reply to demand for worldwide enlargement. As a part of the funding, Guinness Fund Manager Ashley Abrahams will be a part of the board of administrators alongside the present workforce.

Didrik Svendsen, CEO of Tailify, stated: “Influence has always been what drives the world’s decisions. With social platforms, the importance of influence has become significantly greater. Whoever can map and wield influence in the modern world will be able to unlock incredible value. That is exactly what Tailify is doing, and this investment will allow us to pioneer this industry even further.”

Ashley Abrahams, Fund Manager at Guinness Asset Management, stated: “Guinness is extremely pleased to be supporting Tailify during this exciting time of growth, expansion, and product development. Tailify has a unique positioning in this fast growing industry. We very much look forward to working with the fantastic team as they embark on the next stage of their growth.”

Notes to Editors

About Tailify

Tailify is a full-service influencer advertising company. The firm launched in Stockholm 2014. Since arriving within the UK in 2016, they’ve designed and managed over 400 influencer progress programmes for manufacturers like Uber, LG, IKEA and companies like Group M and PHD.

About Guinness Asset Management 

Guinness Asset Management is a London-based specialist fund administration firm, established in 2003. Guinness manages over £Three billion for institutional and retail buyers, investing in private and non-private firms. Guinness is a number one EIS Investor who since 2010 has raised and invested over £200 million into greater than 100 firms throughout the Guinness EIS and Guinness AIM EIS portfolios. Please see www.guinnessfunds.com for extra particulars.

Esme Rice, 07982 199516, [email protected]

SOURCE Tailify

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