‘The lines between the digital and physical worlds are blurring’

Speaking on the Digital Jersey Automation and the Future of Work webinar Phil Cuming, chief govt of Comnexa, mentioned that the world had now entered the age the place information-based applied sciences would remodel the financial system.

‘Today, according to the World Economic Forum, we’re firmly within the Fourth Industrial Revolution, which is the place synthetic intelligence, robotics and the Internet of Things are remodeling the client expertise,’ he mentioned.

‘Artificial intelligence is making apps smarter and almost nearly human. The lines between the digital and physical worlds are blurring with the likes of Revolut and Monzo now starting to challenge traditional banks.

‘We are seeing law firms use bots to scan case notes in place of paralegals.’

Mr Cuming, whose agency companions with software program firm Salesforce and specialises in customer-relationship administration, advertising automation and information analytics, mentioned Covid-19 had massively accelerated the idea of ‘success from anywhere’.

‘As we look at the future of work I want to look at this concept of pandemic acceleration, because the pandemic has accelerated the digitisation of the whole economy,’ he mentioned.

‘Events like this, and much bigger expos, are being broadcast over Zoom and Teams instead of being held in conference centres. Teams are communicating over Slack and live-chat tech.

‘Times of crisis are where innovation really happens and innovation has helped us move from the web to social mobile to this idea of success from anywhere.’

He added that surveys carried out by Salesforce revealed that 61% of salespeople mentioned that their job had modified completely because of the Covid-19 pandemic, and that this type of development would change how firms operated and ran their budgets.

‘The four million business-to-business sellers around the world have stopped getting on planes, being in conference rooms and taking their clients out for dinner,’ he mentioned.

‘And they have done business over video chat. Salesforce has surveyed sales reps in recent months and over half said that they have no intention of flying to do business anymore. This is something that perhaps we would struggle with in Jersey, but it’s a sign of the place the market is at. Digital promoting is right here to remain.

‘Businesses that have kept managing to sell successfully via digital channels will likely see their travel and entertainment budgets cut as chief financial officers no longer see them as a necessity for hitting targets.’


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