Publicis Groupe consolidates Data Science, Programmatic and Media Tech with Zenith and Starcom, below a typical management

  • Publicis Groupe strengthens media operations; infuses full spectrum of Digital, Data, DBT & Tech
  • Tanmay Mohanty appointed as CEO Media Services, Publicis Groupe India.

Publicis Groupe India at this time introduced key adjustments within the media companies area. It is bringing collectively Data Science, Programmatic and Media Tech together with Zenith and Starcom, below a typical management to additional strengthen deal with scaled media, actual identification and knowledge capabilities. This realignment will assist expediting its media product round Epsilon PeopleCloud, Epsilon powered knowledge companies, programmatic amongst others. Sapient Razorfish, will even be a part of this providing and can deal with consulting options round full spectrum of actual identification, digital, knowledge and media tech.

Tanmay Mohanty will now assume the newly created position of CEO Media Services, Publicis Groupe India. A pressure for digital and knowledge transformation all through his profession, Mohanty’s most up-to-date 4 years as CEO of Zenith, have been spent in increasing the Mumbai and Bangalore footprint of Zenith, operationalising Epsilon PeopleCloud platform, serving to shoppers pivot to a data-driven future and contributing to key new enterprise wins like Hero MotoCorp and GSK.

There are a couple of different key promotions introduced on this construction.
Jai Lala now takes on the position of Chief Executive Officer, Zenith and can proceed to work with Tanmay. In his two plus years as COO for Zenith, he has been instrumental in driving glorious shopper relations and operational efficiencies throughout the board. He has additionally been instrumental in settling the Zenith Delhi operations.
Sejal Shah will get elevated to the position of Managing Director and Head Publicis Media Exchange throughout mainline and digital. In this capability, she’s going to work carefully with all of the Groupe businesses. She will even proceed to supervise Publicis-in-Motion, the Groupe’s experiential, shopper and OOH advertising Practice.

Rathi Gangappa, Chief Executive Officer Starcom, Aditya Khanna, MD Sapient Razorfish, Deepak Pant, Managing Partner and Head of Data Science, Anil Pandit Senior VP and Head of Programmatic will all work with Tanmay on this position.

Anupriya Acharya, CEO, Publicis Groupe South Asia says, “As the market transitions into a cookieless future, privacy-first approaches and omnichannel consumer journeys, some of which have been accelerated by the pandemic, there is greater spotlight on strategies required to make clients win against a changing, dynamic landscape. So earlier in the year, we bolstered our creative agencies capabilities on the digital marketing solutions. Now we wanted to realign our media capabilities in a manner that propels the synergies between data, tech, digital to deliver scaled media solutions developed from a deeper understanding of audiences and how best to influence them.”

Speaking on Tanmay’s appointment, Acharya added, “Tanmay has an exceptional range of experience in digital, data, media and technology. Coupled with his leadership on nurturing agency teams with strong client centricity, makes him a natural fit for the role.”

Tanmay Mohanty stated, “ I am both delighted and excited with the opportunity. Media is increasingly a critical and strategic part of the entire mix and the focus is on real-time messaging, compelling solutions delivered at scale, efficiently and with speed. The new alignment builds on our core competencies on digital, data and tech and also helps leverage all the diverse expert skills in a more unified manner. I look forward to working with our very talented teams to further build on our momentum on media excellence.”


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