Publicis Groupe rejigs media ops, Tanmay Mohanty is now CEO, media providers | Advertising | Campaign India

Publicis Groupe India has introduced adjustments in its media providers area. It is bringing collectively knowledge science, programmatic and media tech, together with Zenith and Starcom, underneath a typical management to strengthen deal with scaled media, actual id and knowledge capabilities.


According to an announcement, this realignment will assist expediting its media product round Epsilon PeopleCloud, Epsilon powered knowledge providers and programmatic, amongst others. Sapient Razorfish will even be a part of this providing and can deal with consulting options across the full spectrum of actual id, digital, knowledge and media tech.


The Groupe has elevated Tanmay Mohanty because the CEO of media providers, Publicis Groupe India. Prior to this function, Mohanty was CEO at Zenith.


Jai Lala takes over as CEO of Zenith. He was COO prior.


Rathi Gangappa continues as CEO at Starcom.


Sejal Shah has been elevated as MD and head, Publicis Media Exchange (mainline and digital). She was managing companion and head of Publicis Media Exchange (mainline), and can proceed to supervise Publicis-in-Motion, the Groupe’s experiential, shopper and OOH advertising apply.


Anupriya Acharya, CEO, Publicis Groupe South Asia, mentioned, “As the market transitions into a cookieless future, privacy-first approaches and omnichannel consumer journeys, some of which have been accelerated by the pandemic, there is greater spotlight on strategies required to make clients win against a changing, dynamic landscape. So earlier in the year, we bolstered our creative agencies’ capabilities on the digital marketing solutions. Now we wanted to realign our media capabilities in a manner that propels the synergies between data, tech, digital to deliver scaled media solutions, developed from a deeper understanding of audiences and how best to influence them.”


She added, “Tanmay has an exceptional range of experience in digital, data, media and technology. Coupled with his leadership on nurturing agency teams, his strong client centricity makes him a natural fit for the role.”


Mohanty mentioned, “I am both delighted and excited with the opportunity. Media is increasingly a critical and strategic part of the entire mix and the focus is on real-time messaging, compelling solutions delivered at scale, efficiently and with speed. The new alignment builds on our core competencies on digital, data and tech and also helps leverage all the diverse expert skills in a more unified manner. I look forward to working with our very talented teams to further build on our momentum on media excellence.”


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