Research on South Indian Cinemas, received Best Paper Award 2021

2021 Best paper award, has been awarded to Dr. Janardhan J, Dr. Abhishek Kumar, Mr. G.S. Dhanunjay, Mr. Pranjal Singh, Dr. Adesh Kumar Maurya and Professor Manoj Okay Padhy; the researchers and Professors from JAIN (Deemed to be University) and Banaras Hindu University (BHU) in “4th International conference on Intelligent Computing”, ICONIC.

Have you ever puzzled how Telugu cinema was capable of make a big impact on world cinema inside a brief span of years? What was their advertising and marketing planning? How they had been capable of join the mainstream viewers?


The Role of Digital Marketing Data Analytics in Film Industry: Telugu Cinema into Pan India Magnum Opus” is a collaborative analysis within the area of how Telugu cinema was capable of join the viewers of Pan India. The epic movie and highest-grossing movie directed by S.S Rajamouli, Bahubali has damaged every report of Indian Cinema. While researching this crew discovered how the makers of the movie used Digital advertising and marketing as their weapon to achieve this movie to each particular person. The makers of Bahubali from the start adopted a digital advertising and marketing method to achieve the mass viewers and that labored of their favour. The media seemed up and used this content material by these digital platforms and reached a mass viewers. Rajamouli’s crew used Facebook, Twitter, YouTube, and different digital platforms and focused the actual age group of 18 to 40.


Dr. Janardhan, Dr. Abhishek, Mr. Dhananjay, Mr. Pranjal, Dr. Adesh and Prof. M Okay Padhy have explored how Telugu cinema has additionally created a fantastic influence on world cinema. Using the Data Analytics methodology and understanding the bottom actuality of cinema lovers they took the info of digital customers and carried out a number of surveys to analyse the youth’s mindset and their standpoint on what they want from cinema.

Dr. Abhishek Kumar has contributed a decade of his life to show and information the scholars and learners from 150+ nations. His developed course “ANIMATIONs” at Free of Cost out there to be taught for STEM college students accessible from ; has been acknowledged as world’s high 30 MOOCs revealed on 27 APR 2020, 6:48PM by PIB Delhi, Ministry of Education. His just lately developed course “Graphic Design & Visualization” beneath the supervision of IIT Madras, going to broadcast tentatively earlier than finish of the 12 months 2021 on free DTH, SWAYAMPRABHA tv channel 15, Government of India. Dr. Abhishek has delivered the session for greater than 50+ workshop & seminar as a topic skilled / Resource particular person in universities, Institutes, faculties of Delhi University, GGU Central University, Savitribai Phule University, Anna University, Rajiv Gandhi Central University, Allahabad University, Banaras Hindu University, TMU, GIET University, NIT’s, IIT’s and several other International Institutes / Universities to make consciousness about the way forward for E-learning, MOOCs, Virtual Reality, Animation & VFX trade as a profession alternative & Immersive expertise for Educators.


G.S. Dhanunjay is a Media Researcher, Educator, Photographer, Filmmaker, Media Consultant at the moment educating as an Assistant Professor at Jain Deemed to be University, Knowledge City, Banglore..

The key motivator and chief of this analysis work, Dr. Janardhan Juvvigunta is serving as an Assistant Professor at Jain (Deemed to be University), Bangalore, within the Department of Digital Filmmaking. Having in depth educating and educational expertise within the space of movie research. For his analysis on “Impact of Globalization on Telugu Cinema,” he was awarded a doctorate in Journalism and Mass Communication. In 2014, he was awarded the ‘Best Research Paper Award’ for analysis work offered at a UGC-sponsored National Seminar. Several analysis papers had been revealed in worldwide and nationwide journals. He additionally certified UGC-NET-June, 2013(National Eligibility Test).


Dr. Adesh Kumar Maurya and Prof. Manoj Kumar Padhy is Professor and Mentor of Dr. Abhishek Kumar through the examine of PGDip course Mass communication and Media Law, Banaras Hindu University.

 Pranjal Singh is an Indian movie director. He has all the time been fascinated by science and has a pure curiosity to be taught extra. Pranjal has three bachelor’s levels, 4 grasp’s levels, and different diplomas and certificates to his title. He is at the moment pursuing a Ph.D. and accomplished UGC-NET in 2015. He additionally provides speeches & train at prestigious universities world wide, together with Delhi University, Mumbai University, MICA, Atharva College, Mithibai College, and Symbiosis Institute of Technology, Jain (Deemed-to-be University, Amity University, Atharva Institute of Film and Television.


More than 100 researchers from totally different nations offered their analysis papers in several fields of Science, Technology, Engineering, Management and Social Science at “4th International conference on Intelligent Computing”, ICONIC  2021.

The analysis end result will assist the Producers and filmmakers to analyse the target market and the advertising and marketing methods to advertise the Film as a blockbuster Movie. The analysis crew is at the moment working for a number of challenges of the Media and Entertainment trade to advertise regional cinema worldwide.


Disclaimer: No Deccan Chronicle journalist was concerned in creating this content material. The group additionally takes no duty for this content material.


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