Fashion Tech Startup Watch: Fashinza ´To construct Indian SMEs as dependable attire suppliers´ & strengthen in ´functionality and capability´

This Gurgaon primarily based style tech startup is fixing the challenges for Small and Medium Enterprises (SMEs) within the style and attire trade.

Small companies within the style trade have to take care of a number of challenges, and a majority of them have been continually grappling with drastically decreased liquidity, disrupted provide chains, and mortgage associated challenges. Such SMEs normally lack the technical experience to attach with manufacturers and to speak effortlessly, and their conventional approaches cut back their operational effectivity.


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Fashinza empowers SMEs by equipping them to work straight with nationwide and worldwide clothes manufacturers as a substitute of getting to depend upon large exporters. They additionally assist SMEs to handle their orders on a single platform, which turns into a single supply of communication. The platform improves their very own effectivity by optimizing the utilization of their sources.

The Tech Panda spoke to Abhishek Sharma, COO and Co-Founder at Fashinza, who believes attire exports are a provide first market and there may be infinite demand for dependable provide.

Abhishek Sharma

The imaginative and prescient was to democratize the style provide chain to make it sooner, extra versatile, and sustainable utilizing expertise and machine studying

“Our aim is to build Indian SMEs as reliable apparel suppliers and strengthen them both in terms of capability and capacity. We will focus more on improving demands for India’s core strengths in terms of manufacturing, which includes handiwork and embroidery, while simultaneously building new capabilities based upon the demand in the global market, like for activewear, athleisure wear, and other categories,” he says.

Origin and Inspiration

Headquartered in Gurugram, Fashinza was based by serial entrepreneurs and IIT Delhi graduates, Sharma and Pawan Gupta in 2020. During a visit to Jaipur in 2019, each co-founders turned conscious about the massive position performed by girls within the conventional attire trade, which thrives in Jaipur.

We wished to work for the upliftment of an trade, which is probably the best employment generator for ladies within the nation

“The epiphany piqued our interest, and we wanted to work for the upliftment of an industry, which is possibly the greatest employment generator for women in the country. We were already familiar with the challenges faced by Indian SMEs owing to their lack of technical know-how, and we wanted to create solutions for the traditional problems that plague the apparel industry,” Sharma remembers.

Abhishek Sharma and Pawan Gupta

They agreed {that a} digital intervention was lengthy due, and this impressed them to begin Fashinza.

“The vision was to democratise the fashion supply chain to make it faster, more flexible, and sustainable using technology and machine learning,” he provides.

Growth Story

Fashinza helps international manufacturers to work with the bottom MOQs within the trade and have quick turnarounds. MOQs are the minimal amount of things a producer will settle for for a manufacturing order.

As of January 2021, the startup has ten moral manufacturing companions positioned in Jaipur and Tirupur. They have efficiently raised US$2.6 million in seed spherical of funding from Accel Partners and Elevation Capital. They count on to boost their subsequent spherical of funding quickly.

We are distinctive in sure methods, as an example, we use a tech-driven method to resolve all provide chain issues by a single platform

“We are a manufacturing platform helping clothing brands to source their products, and we provide all round service to the brands by taking care of everything – finding manufacturers, sourcing raw materials, sampling, production, quality check and delivery – through a single digitized platform,” Sharma says.

As such, their main rivals within the trade are the shopping for homes and factories that promote on to manufacturers and companies, which work as intermediaries. A platform, much like theirs regardless that not a direct competitor, is Supply Compass.

“Our innovative approach has been extremely helpful in dealing with competitors. We are unique in certain ways, for instance, we use a tech-driven approach to solve all supply chain problems through a single platform. We cater to every individual need of customers, and we provide them with absolute control and visibility with respect to production,” he explains.

“We have simplified sourcing, making it possible to launch a new collection with a few simple clicks. We believe these factors have really endeared us to our clients,” he provides proudly.

Merging the Manufacturing and Service Sectors, Especially for MSMEs

It is frequent to see mergers and acquisitions within the textile and clothes sectors because the panorama of the trade undergoes modifications. To survive the unsure crises of the pandemic and to benefit from the assorted schemes underneath the MSMEs umbrella, Sharma says that the merging of the manufacturing and repair sectors is required.


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“The transformation will strengthen the clothing industry: brands will definitely benefit from this since a customer-centric approach will be one of the outcomes of these mergers. At the same time, manufacturers will be at an advantage because a steady flow of demand is expected to result from such mergers,” he concludes.



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