CONWAY, Ark.–(BUSINESS WIRE)–Acxiom®, the shopper intelligence firm whose data-driven options create enterprise progress by enabling higher buyer experiences, right this moment introduced a brand new world strategic partnership with Google Cloud to offer progressive Acxiom advertising options for patrons on Google Cloud. This new partnership combines Google Cloud’s world infrastructure, machine studying, and synthetic intelligence expertise with Acxiom’s ethically sourced, privacy-compliant buyer knowledge administration options and numerous knowledge units. This will allow new and current prospects deeper knowledge intelligence and high-performance activation.
As digital advertising capabilities rework and turn into more and more channel agnostic, the flexibility to create dynamic experiences to attain key enterprise targets turns into each harder and extra impactful for manufacturers. Economic stress because of the pandemic is driving companies to search for flexibility, pace to market, and efficiencies typically present in cloud-based functions. Acxiom addresses these challenges by serving to purchasers improve their buyer intelligence by offering progressive and cost-effective advertising analytics and knowledge administration options on Google Cloud. These native cloud software capabilities, together with Acxiom’s buyer intelligence capabilities, are designed to handle an organization’s enterprise and advertising intelligence wants in a versatile and scalable surroundings.
“The need for data to be easily accessible in the cloud and integrated with end-user marketing tools that provide key business insights is at an all-time high,” mentioned David Skinner, chief technique officer at Acxiom. “This partnership allows us to develop deeper analytics and market-leading data management capabilities while providing our clients the flexibility that cloud-based solutions offer. As a Google Cloud partner, we look forward to developing and delivering our innovative data management solutions in the cloud for many years to come.”
As manufacturers proceed to execute digital transformation, they need the flexibility to entry knowledge from wherever by having extra progressive cloud-based options to research, monitor, analyze and act on their knowledge with confidence.
“By deploying its datasets and solutions on Google Cloud, Acxiom is making it very easy for customers to access and manage vast quantities of data, and to maximize its value with cloud capabilities in data blending, AI, and analytics,” mentioned Gia Winters, Director, Cloud Sales at Google Cloud.
The partnership will add to Acxiom’s knowledgeable companies throughout the Google advertising product suite. Acxiom is a Google Certified accomplice for Google Customer Match, which creates advert audiences utilizing buyer knowledge. This technique permits companies to perform targets associated to model consciousness and gross sales.
For extra details about Acxiom’s cloud-enabled analytics obtainable on Google Cloud, go to Acxiom.com/googlecloud.
Acxiom is a buyer intelligence firm that gives data-driven options to allow the world’s finest entrepreneurs to higher perceive their prospects to create higher experiences and enterprise progress. A pacesetter in customer data management, identity, and the ethical use of data for greater than 50 years, Acxiom now helps 1000’s of purchasers and companions across the globe work collectively to create hundreds of thousands of higher buyer experiences, day-after-day. Acxiom is a registered trademark of Acxiom LLC and is a part of The Interpublic Group of Companies, Inc. (IPG). For extra data, go to Acxiom.com.