Lululemon Athletica is the second distinguished Canadian attire model to return to India for tech
BENGALURU: Canadian athletic attire firm Lululemon Athletica has established a tech hub in Bengaluru, its first outdoors of North America. The concept is to step up its digital choices and omnichannel expertise.
Lululemon Athletica is the second distinguished Canadian attire model to return to India for tech. Hudson’s Bay Company, which owns Saks Fifth Avenue, arrange a centre in Bengaluru just a few years in the past. Lululemon is anticipated to rent about 250 technologists for the centre by 2022. Its CTO Julie Averill stated India supplies a compelling expertise proposition.
“All of our strategies are underpinned by technology – product innovation, omnichannel guest experiences or international market. We believe that India allows an opportunity for a very long term strategic investment and to find top talent that will be a part of a different kind of brand. India will provide us with capabilities and access to talent that we don’t have today,” she instructed TOI in an unique interplay.
A variety of world retailers, most prominently Walmart, Target, Tesco and Lowe’s, have centres in India which might be serving to digitise operations and constructing know-how platforms to offer insights and enhance buyer expertise. This has change into crucial given the tempo at which on-line gamers like Amazon have grown.
Founded by Chip Wilson in Vancouver in Canada in 1998, Lululemon is a yoga-inspired, technical athletic attire firm. It began as a design studio by day and yoga studio by night time and shortly turned a standalone retailer in 2000 in Vancouver. It clocked an 11% improve in internet income to $4.Four billion in 2020 over the earlier 12 months. Last 12 months, it acquired house health startup Mirror for $500 million.
Calvin McDonald, CEO of Lululemon Athletica stated, “The opening of our India technology hub will help further our strategic growth plan with technology, enabling both our people and our guest experience as we expand to serve new guests across the globe.”
The Bengaluru centre will work in areas like information science, machine studying, and full-stack cloud engineering to help merchandise planning, product and placement data administration. “We want to set up a data science lab In India that serves the rest of the world. The core of Lululemon is product innovation, merchandising, forecasting, and data science is embedded in all. We are one of the few vertical retailers—we own everything from fabric and design to supply chain. We have a very unique proposition called the science of feel – how is the feel of your fabric. We are innovating at every level of our integrated business and that’s why we are coming to India,” said Vaidyanathan Seshan, vice president of international technology and head of India Technology Hub.
Lalit Ahuja, CEO of ANSR, a consulting firm that has helped set up tech centres in India for a number of global brands, including Lululemon, said retailers are turning to India’s tech talent to support digital transformation, provide enhanced omnichannel experience, AI and cognitive competencies. “Cloud and analytics are the important thing imperatives,” he stated.