How An IITian Built A No-Code Automated Video Communication Platform

The video conferencing market is predicted to achieve a valuation of $50 billion by 2026 from $14 billion in 2019, a 250% progress. The Covid pandemic has boosted the video conferencing market with most firms shifting to distant work.

In 2020, Gaurav Tripathi based a no-code automated video communication platform,, to supply video communication workflows. Gaurav began his entrepreneurial journey on the age of 19 when he was at IIT Bombay. is a B2B SaaS platform with a ‘pay per use’ mannequin.

Analytics India Magazine received in contact with Gaurav Tripathi, the co-founder & CEO of, to achieve insights into the interior workings of the corporate.


As quickly because the lockdown began, video communication turned the default workspace and supply mechanism for a gamut of providers equivalent to training, well being and health, consulting, and extra.

 “We began by merely stitching the pieces together in one workflow and built a product consisting of scheduling, video conferencing, notifications, and payments to share with people. The idea was to simply combine the different tools. The next step was to build simpler pieces ourselves and package them as an offering,” mentioned Gaurav.

The startup has began helping companies in resolving real-world points by utilizing pre-built video communication workflows. “Our product can either be standalone or integrated within our clients’ websites and apps. It can be consumed and integrated as widgets, bots, APIs, and SDKs. All of these power conversations over video communication in some form or another are tied to a specific workflow,” mentioned Tripathi. 

The firm supplies each pre-call and post-call options, from scheduling the decision, to notifications, WhatsApp reminders, recordings, transitions, post-call suggestions, and lastly, driving worthwhile insights from the info. 

“Most video platforms provide only one or two pieces of this puzzle, not all. We provide end-to-end insights and do it in an automated way, thereby saving hours of redundant manual work for our team members and customers while being cost-efficient,” mentioned Tripathi. 

See Also

Tech stack 

The firm gathers information each from its customers and public sources and employs AI, ML strategies to generate worthwhile insights and supply suggestions for its prospects. Take for example, if we think about an ed-tech startup utilizing the providers of Superpro, the corporate would search for information from the workflow – proper from the time slots and calendars to the teacher-student interplay, at what time every individual joined the video name, and so forth. Ultimately, the huge quantities of knowledge will assist the platform analyse and improve its buyer expertise on a bigger scale, he mentioned.

Adding to that, the corporate makes use of NLPs and video analytics to mix information from name recordings and transcriptions. Further, cloud-based providers and numerous NLU strategies are used to find key phrases and phrases, in addition to structuring the textual content extracted from the dialog. “The company’s core technology includes a full Javascript stack – react.js, node.js, etc. We also use Netlify along with a combination of GCP and AWS. For data processing, analytics and AI components are being written in Python,” mentioned Gaurav Tripathi.

Way ahead 

Standalone video conferencing is a factor of the previous. Now, it has already turn into an integral a part of our lives, core of each enterprise course of and can keep right here to assist us adapt to the sudden, mass shifting to distant working. Recently, the corporate raised $300,000 seed funding from numerous buyers together with IvyCap Ventures Angel Fund, Pentathlon Ventures, ah! Ventures and SOSV. 

“I envision a future where I travel primarily for leisure and not for business since my business is run remotely. In five years, we will be seeing the video communication experience become equal to or better than in-person communication through technologies such as AI, AR, and VR. We will be able to get large amounts of work done using video communication and it will become the default for businesses,” mentioned Gaurav.

Join Our Telegram Group. Be a part of an interesting on-line group. Join Here.

Subscribe to our Newsletter

Get the newest updates and related provides by sharing your e-mail.

kumar Gandharv

kumar Gandharv

Kumar Gandharv, PGD in English Journalism (IIMC, Delhi), is setting out on a journey as a tech Journalist at AIM. A eager observer of National and IR-related information. He likes to hit the fitness center. Contact: [email protected]


Please enter your comment!
Please enter your name here