PredictiVu, India’s first of its form analytics agency and one-stop resolution for CMOs and entrepreneurs, specialised in correlating advertising marketing campaign efficiency with proprietary retail buy information, digital tendencies, buyer preferences, media spend at an immense granular degree to ship near-real-time enterprise intelligence insights 10 occasions quicker than conventional strategies, as we speak introduced the formation of its Advisory Board, comprising distinguished business leaders from Telecom, e-commerce, Consumer Goods, IT and Consumer Research. Lloyd Mathias, Idi Srinivas Murthy, Jessie Paul, and Rajesh Kurup are on the advisory board and can present steering and course to the founding workforce at PredictiVu to allow progress and construct superior advertising intelligence options that empower CMOs.
“We are honoured to have such distinguished industry veterans joining our Advisory board. This is indeed a key milestone for PredictiVu and comes at a perfect time when marketers are seeking faster, accurate, deep-dive data analytics, insights delivery and granular interpretation of multiple data sources into an easy to consume visualization tool, from the market intelligence industry. We believe our advisors’ strategic counsel and advice will empower PredictiVu to address market challenges and introduce advanced solutions for the market more prominently”, mentioned Kunal Sarkar, Vice President, PredictiVu.
Lloyd Mathias, Angel Investor & Business Strategist and SAB member, PredictiVu mentioned, “PredictiVu has extreme potential to lead the next level data interpretation need that would require faster, flexible, reliable, consolidated, and comprehensive business intelligence approach. Being a part of the advisory board to strategize their business prospects, guiding them to address the key market gaps and solving enterprise consumer challenges, will be certainly very exciting.”
Idi Srinivas Murthy, Independent Consultant and SAB member, PredictiVu mentioned, “PredictiVu is poised to guide the data-based enterprise intelligence market as a result of it empowers advertising program selections in virtually real-time via its AI / ML modules and multi-dimensional mapping. It’s thrilling to ship strategic recommendation to this distinctive platform! Through my advertising profession, I’ve seen that it’s not the most important spend that wins – however the savviest adopters of latest applied sciences, concepts and insights. We hope our imaginative and prescient shall be useful for the expansion of the corporate.”
Joining the PredictiVu Strategic Advisory Board (SAB) are:
Lloyd Mathias is an Angel Investor, Business Strategist, and Board Member, and Advisor to firms within the know-how and client area earlier than which he was the PC advertising head of HP’s APAC area. In earlier company roles, he was President & CMO of Tata Docomo, Country Sales Director for Motorola, Executive VP Marketing and Category Director for PepsiCo India and South Asia. Lloyd has additionally been Chairman of MRUC the writer of the Indian Readership Survey and Co-Chairman of the Device Strategy Council, Mobility Development Group, USA. In 2007, he was acknowledged among the many world’s high 15 entrepreneurs, by International listing journal – an inventory that celebrates worldwide entrepreneurs behind excellent cross-border campaigns.
Jessie Paul as an entrepreneur, investor, board member, and advertising chief with 26 years of experience throughout technique and fashionable advertising; she has helped develop organizations from startup stage to world scale. She advises firms on their digital evolution to allow them to attain clients within the new tech-enabled ecosystem whereas guiding them on tips on how to maximize profitability with their go-to-market and positioning. She is the CEO and founding father of Paul Writer a advertising consulting agency that helps world and Indian purchasers with market entry, positioning, and buyer outreach. She was Global Brand Manager of Infosys throughout its hectic progress period, headed advertising for challenger model Quintant (acquired by iGATE), and Chief Marketing Officer of Wipro Technologies throughout which it quadrupled its revenues to $four billion. Her first e-book, No Money Marketing: From Upstart to Big Brand on a Frugal Budget was a enterprise bestseller in India, and an up to date model has been accepted for publication by Bloomsbury in 2021. She is an unbiased director on the boards of Expleo Solutions, Royal Orchid Hotels, Bajaj Consumer Care, and CreditAccess Grameen Ltd.
Idi Srinivas Murthy is a senior-level company government with experience in advertising, progress methods & built-in implementation; particularly in client product, consumer-digital, well being & tech-based sectors. Currently, he’s an Expert Advisor to McKinsey & Co. and manages unbiased consulting tasks. He is an energetic angel investor, and member of the Board of Directors of RenewBuy (D2C), India’s 2nd largest digital insur-tech participant. His writings on client & class tendencies, entrepreneurship, and model administration have usually been featured in reputed publications. In twelve years with the Coca-Cola Company, the place he donned roles in model advertising, bottler operations administration & innovation commercialization, he additionally revived Coca-Cola TM submit a devastating pesticide controversy in India and led Sprite’s Global Emerging Markets constitution. In his stint because the Senior VP – Marketing at Snapdeal, he oversaw branding, on-line merchandising, digital advertising, consumer acquisition & retention plans, and public relations.
Rajesh Kurup, a veteran with 25 years of expertise is likely one of the pioneer client researchers within the IT/Tech area in India. In his earlier stint, he has labored with Kantar Milward Brown, TCS as an Associate Vice President and IMRB International as Group Business Director. His experience lies in Customer Satisfaction Studies for purchasers within the Banking and Automotive sector, statistical modelling, superior market analysis strategies corresponding to multivariate evaluation for resolution making, Conjoint; Conceptualization of client behaviour fashions, glorious formal coaching, and publicity to qualitative analysis.