World Trade Centers Association’s First Ever Virtual General Assembly Attracts More Than 1,000 Participants

New Artificial Intelligence (AI)-Powered Matchmaking Platform Connected 160+ World Trade Centers and a Record 570+ B2B Delegates from 70 Countries

NEW YORK, May 6, 2021 /PRNewswire/ — The World Trade Centers Association (WTCA) — a world commerce group connecting greater than 300 World Trade Centers (WTCs) in practically 100 nations — gathered greater than 1,000 members from 70 nations at its 2021 General Assembly (GA) and Business Week from April 26-30. Celebrating “The Power of Our Community,” the primary ever digital GA introduced collectively 169 Member WTCs and greater than 570 B2B Delegates from their world enterprise networks consisting of leaders from enterprise, authorities, academia, media and worldwide organizations, reflecting the WTCA’s various world footprint. Attendees participated in three days of livestream periods that includes outstanding keynote audio system and a full week of Artificial Intelligence (AI)-powered B2B matchmaking alternatives throughout all time zones.

“The COVID-19 pandemic provided us with a unique opportunity to reimagine our association’s premier global annual event and enhance its value to our members and their networks. We utilized advanced technology to enable attendees to learn from leading experts and easily connect with potential business matches around the world,” said John E. Drew, WTCA Chair, Board of Directors. “The success of this year’s virtual GA provides a glimpse of the future of the conference and exhibition industry, and how important a global organization like the WTCA is to strengthen connections and collaborate in international trade.”

The enterprise convention supplied a sequence of informative fireplace chats, panel discussions and displays on subjects to assist attendees navigate as we speak’s altering surroundings. Robin van Puyenbroeck, WTCA Executive Director-Business Development, moderated the participating conversations with keynote audio system Feike Sijbesma, Honorary Chairman of Royal DSM, on the significance of purpose-driven management in a time of financial turbulence; Hamid Mamdouh, Senior Counsel of King & Spalding LLP, on SMEs, thriving markets and the way forward for commerce; and Suzanne Gaboury, Director General, Private Sector Operations Department of the Asian Development Bank, on entry to finance in rising markets and the position of girls entrepreneurs. The world viewers additionally seen a thought-provoking fireplace chat titled “Creating Inclusive Global Trade” — between Bernard Kuiten, Head of External Relations of the World Trade Organization (WTO), and Mariette Mulaire, President and CEO of World Trade Center Winnipeg — on the right way to obtain inclusivity in world commerce by bringing small- and medium-sized enterprises (SMEs) into the dialogue. Additionally, the convention supplied insightful conversations on the worldwide financial outlook with Peter De Keyzer, Founder and Managing Partner of Growth Inc.; disruption and innovation in actual property with Sharif El-Gamal, Chairman, Founder and CEO of Soho Properties; measurement of social well-being with Roberto Rigobon, Professor of Applied Economics of MIT Sloan School of Management; and selflessness and constructing a stronger enterprise neighborhood with Richard Lui, creator, filmmaker and anchor at NBC/MSNBC.

“We firmly put the WTCA on the map as an important voice on international trade, driving the conversation on the role of companies as purpose-driven social actors who need a voice in the debate on creating a more inclusive global trade infrastructure. With our tremendous global network, we are well-positioned to continue to lead critical conversations on this topic,” said Robin van Puyenbroeck. “Using AI technology, we successfully introduced a new virtual platform for facilitating business matchmaking on a global level, across industries and sectors. With this event, we demonstrated the true power and potential of our global WTCA community and provided many tangible benefits to our members and their networks.”

Further, attendees had been launched to WTCA companions of the Global Trade Helpdesk — an initiative by the WTO, UNCTAD and ITC — that simplifies market analysis by bringing collectively key commerce data from throughout 11 totally different organizations in a single search. Lastly, John E. Drew and Robin van Puyenbroeck introduced the launch of the WTCA “Trade Wins” Podcast and the 2022 WTCA GA, to be hosted by World Trade Center Accra, Ghana.

To view the recordings of the livestream periods from the 2021 WTCA General Assembly (April 28 and 29), please go to

World Trade Centers Association (WTCA)
Chanelle Kasik
Phone: +1 212 432 2644
Email: [email protected]

About World Trade Centers Association (WTCA)
The World Trade Centers Association (WTCA) is a community of greater than 300 extremely related, mutually supporting companies and organizations in 92 nations. As the proprietor of the “World Trade Center” and “WTC” logos, the WTCA licenses unique rights to those manufacturers for Members to make use of at the side of their independently-owned, iconic properties, amenities and commerce companies choices. Through a strong portfolio of occasions, programming and sources that it affords its Members, the aim of the WTCA is to assist native economies thrive by encouraging and facilitating commerce and funding throughout the globe by Member engagement. To be taught extra, go to

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