Merkle’s Global Executive Summit 2021 Presents Customer Experience Transformation: The Formula for Success

COLUMBIA, Md.–()–Merkle (, a number one technology-enabled, data-driven buyer expertise administration (CXM) firm, introduced the featured audio system for its Executive Summit, being held nearly June 15-16, 2021. The annual convention gives organizations the instruments to attain a complete buyer expertise by connecting experiences throughout advertising, gross sales, commerce, and repair.

The theme for this yr’s occasion is The Formula for Customer Experience Transformation, which is impressed by Merkle’s 2021 Customer Experience Imperatives. Sessions, led by trade consultants from Merkle and an array of world Fortune 1000 manufacturers, will tackle the lasting impacts from the pandemic and the way companies can thrive transferring ahead by specializing in the supply of hyper-personalized moments that create shopper experiences and construct lasting relationships. Attendees will profit from a complete assortment of thought management whereas nearly networking with senior executives from a few of the world’s most acknowledged manufacturers.

Content will concentrate on constructing organizational capabilities and information platforms, maximizing return on transformation initiatives, and offering a blueprint for the best way to develop, handle, and ship on a customer-centric strategy. Speakers for the occasion embrace:

  • Lisa Marzano, Associate Director, Analytics, AbbVie
  • Arapit Patel, VP, Loyalty Marketing, AARP
  • Nidhi Shetty, Manager, eCommerce Squad Technology & Operations, North America Skin Health, Johnson & Johnson
  • Claire Cardosi, Head of Digital Decisioning & Data Science, London North Eastern Railway (LNER)
  • Michael Folkmann Schjerbeck, Head of IT & Digital Projects, Satair Group
  • Michala Svane, SVP, Sales & Marketing, Tivoli Gardens
  • John Schupp, Sr. Manager, User Experience, T-Mobile
  • Chris Crayner, Chief Digital Officer, & Leah van Zelm, VP, Global Marketing Analytics & Targeting from Universal Parks & Resorts
  • Alyssa Raine, Group Vice President, Customer Marketing Platforms, Walgreens

“This year, the Executive Summit will focus on content that is relevant across the entire C-suite, providing insights for how entire organizations can adapt to prioritize customer experience, beginning with achieving both data and digital transformation,” mentioned Erin Hutchinson, world chief advertising & communications officer at Merkle/CXM. “I am thrilled to be hosting this year’s event, which is coming at a critical time for business leaders. The Summit will bring together top brands from around the world, and will provide case studies, key takeaways, and recommendations for how businesses can best navigate their customer experience transformation in a post-pandemic world, which is crucial to long-term success across all industries.”

To discover out extra concerning the Summit, get the newest data on the agenda, and request a spot at this must-attend occasion, go to the Summit event site.

About Merkle

Merkle is a number one data-driven buyer expertise administration (CXM) firm that makes a speciality of the supply of distinctive, customized buyer experiences throughout platforms and gadgets. For greater than 30 years, Fortune 1000 corporations and main nonprofit organizations have partnered with Merkle to maximise the worth of their buyer portfolios. The firm’s heritage in information, know-how, and analytics varieties the inspiration for its unmatched expertise in understanding shopper insights that drive hyper-personalized advertising methods. Its mixed strengths in efficiency media, buyer expertise, buyer relationship administration, loyalty, and enterprise advertising know-how drive improved advertising outcomes and aggressive benefit. With 12,000 staff, Merkle is headquartered in Columbia, Maryland, with 50+ extra places of work all through the Americas, EMEA, and APAC. Merkle is a dentsu firm. For extra data, contact Merkle at 1-877-9-Merkle or go to


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