Xaxis Promotes for New Global COO Role

Xaxis Promotes for New Global COO Role

May 26 2021

In London, WPP’s viewers profiling and focusing on division Xaxis has promoted Silvia Sparry for its newly created position of Global Chief Operating Officer (COO) from her former place as VP of Global Operations and Platforms.

Launched in 2011, Xaxis is GroupM’s programmatic media arm, combining WPP’s ad-buying applied sciences with a proprietary database containing what the group describes because the ‘world’s largest pool of viewers profiles’. Sparry (pictured) joined in 2013 as Head of Optimisation, having spent the earlier practically eight years at Vibrant Media, latterly as Head of European Analytics.

In her new position, Sparry leads Xaxis international operations, with a give attention to the agency’s plan to change into a synthetic intelligence and knowledge science first firm. She reviews to Global CEO Nicolas Bidon, who feedback: ‘As programmatic promoting continues to beat new channels, entrepreneurs are in search of globally scaled specialists that may assist them speed up their very own digital transformation and development. To assist our purchasers seize the alternatives offered by this ever-changing ecosystem, it’s extra vital than ever for Xaxis to have a robust international operational chief who can drive operational excellence and innovation throughout the globe. I couldn’t consider anybody higher than Silvia to assist us proceed our ten-year journey of innovation and development.’

Web website: www.xaxis.com .

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