Sony Bravia XR-55X90J Ultra-HD HDR LED TV launched in India

A tv has at all times been an indispensable a part of our on a regular basis life and as a result of COVID lockdown, this system has grow to be among the best media gadgets to kill time throughout our keep at dwelling. Keeping this in thoughts Sony has expanded its Smart TV lineup with the introduction of the Bravia X90J Ultra-HD HDR LED TV in India. There are three measurement choices to select from that comes with the XR Cognitive Processor with Full-Array LED panel, XR Triluminos Pro and XR Contrast Booster for a pure and immersive expertise.

The firm has launched the brand new X90J collection in three completely different sizes of 189 cm (75), 165 cm (65) and 140 cm (55) which are powered by Cognitive Processor XR that’s stated to make use of a very new processing methodology that goes past typical AI. It helps in sustaining deal with sure factors which we unconsciously lose deal with. Cognitive intelligence is aware of the place that point of interest is by dividing the display into quite a few zones and detecting the place the “focal point” is within the image. There is help for HDR with the HLG, HDR10, and Dolby Vision codecs. According to the corporate, this can be certain the whole lot is synchronized and lifelike which typical Artificial Intelligence (AI) can’t obtain as it may possibly solely detect and analyze image components like color, distinction and element individually. It additionally comes built-in with the XR 4K Upscaling technology that upscales 2K alerts near true 4K high quality for actual and detailed footage.

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In addition to this, the Sony BRAVIA X90J collection has a number of zones of LEDs that mild up independently, permitting to regulate and create distinction by making mild areas lighter and darkish areas darker with better depth, textures.

Sony Bravia XR-55X90J Ultra-HD HDR LED TV launched in India

The Full-Array LED panel creates ultra-realistic image high quality stuffed with lifelike distinction. Whereas the XR Contrast Booster on the Smart TV will ship vibrant colors and gorgeous distinction with deep blacks and intense brightness, subsequently, eliminating shadows or blown-out highlights.

The XR TRILUMINOS Pro helps in producing brighter colors by widening the color spectrum with 3D color algorithms. It additionally analyses and processes information in each picture to make colors much more pure. With the XR Motion Clarity expertise the brand new X90J collection can obtain sports activities and quick motion scenes {smooth}, brilliant and clear and brightness is boosted when wanted.

The audio division has been taken care of with XR Surround, 3D Surround upscaling and Acoustic Multi-Audio powered by Dolby Audio and Dolby Atmos. Additionally, there’s a devoted sport mode with HDMI 2.1 compatibility, together with 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and e-ARC for the ultra-smooth gaming expertise. There can also be entry to Google Assistant and Alexa voice assistants to search out what you need rapidly or to play TV reveals, films, and extra with out utilizing the TV distant. 

There is help for Google Chromecast built-in, Apple Home Kit and AirPlay to permit sharing content material on the large display or management your TV with this newest function help.

Pricing and Availability

As of now, the corporate has solely launched the pricing of the 55-inch mannequin whereas the worth of the 75-inch and 65-inch shall be introduced in a while. The worth of the Sony Bravia XR-55X90J Ultra-HD HDR LED tv has been set at Rs 1,39,990 in India. The QLED TV shall be available for buy throughout all Sony Centers, main digital shops and e-commerce portals within the nation.

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